PRESENTATION: Marketing for Tomorrow, Starting Today
BIO: A visionary leader, business accelerator, investor, philanthropist and industry futurist, Zain Raj is combining innovation and creativity to create new business models for the future. Zain is the President & CEO of Shapiro+Raj, a top-ten independent insights and inspiration company in North America. Zain is also the founder and CEO of zednext, an ideas incubator that takes an objective and disruptive look at trends to help marketers and business leaders realize their full potential in data-driven, digitally led and insights-driven world.
Most recently he was CEO of Epsilon Agency Services (EAS), the largest global CRM and Digital agency. He was previously CEO of Euro RSCG Discovery, as well as the agency’s global practice leader of retail brands. He has also held senior leadership roles at FCB Worldwide, JWT and Grey.
Zain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life and Marketing For Tomorrow, Not Yesterday, both Amazon marketing and sales bestsellers, that posit new approaches for building brands in today’s hyper-complex environment. He is a sought-after speaker on how marketers can build their businesses and improve their brand value in this evolving landscape of big-data, mobility, digitization and commoditization. He passionately espouses the view that marketing needs to change people’s behavior not just attitudes. And, brands need to forge strong relationships with their core customers by solving real problems in a meaningful yet distinct way.
An evangelist for innovation and strong believer in empowering others, Zain has contributed his insights to The Wall Street Journal, Business Week, Fast Company, Forbes, Crain’s and publications of the nation’s top business schools. Zain is a member of the Executive’s Club of Chicago. He currently sits on the Board of Directors for a number of technology companies, Junior Achievement and TiE Midwest.
All Attendees Receive a Copy of:
Marketing for Tomorrow, Not Yesterday – Surviving and Thriving in the Insight Economy™, by Zain Raj.
From Midwest Book Review:
“Impressively well written, exceptionally well organized and presented, “Marketing for Tomorrow, Not Yesterday” is as informed and informative as it is thoughtful and thought-provoking. As practical as it is ‘reader friendly’ from beginning to end, “Marketing for Tomorrow, Not Yesterday” is very highly and very useful reading for entrepreneurs and business managers alike. Indeed, “Marketing for Tomorrow, Not Yesterday” is strongly recommended for corporate, community, and academic library Business Studies reference collections and supplemental reading lists.”