(1) Diagnose common technical SEO problems with free tools
(2) Learn to separate technical problems from marketing problems
(3) Understand the basics of competitive SEO analysis
Speaker: Dr. Peter J. Meyers, Marketing Scientist, Moz
Dr. Peter J. Meyers (AKA “Dr. Pete”) is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content. He has spent the past three years building research tools to monitor Google, including the MozCast Project, and he curates the Google Algorithm History, a chronicle of Google updates back to 2002.