Volunteer of the Month
American Marketing Association Chicago Chapter is managed by more than 100 volunteers. Every level of our organization is led by chapter members who volunteer their time on our seven committees, events teams and board of directors. Through their careers and their service to AMA Chicago, our volunteers give back to the community and make our mission possible, and we appreciate their dedication throughout the year. Each month, we highlight a special volunteer who has gone above and beyond to make a meaningful impact on member value through skill- or relationship-building.
November 2017: Beth Marshall
Senior Manager, Marketing Communications, Ariel Investments
Associate Director, Analytics, AMA Chicago
Member since 2008
What brought you to Chicago AMA?
When I relocated to Chicago, I felt the Chicago AMA would be the perfect place to meet other marketers, and get a sense of the local marketing environment – I was right on both counts.
What unique challenges do you face today as a marketer and how do you leverage your membership to turn those challenges into opportunities?
Marketing has become much more technology-based over the last 20 years, and it’s challenging to acquire those skills outside of your day-to-day job. As an AMA volunteer, I had an opportunity to use email, analytics, and design tools, then transfer that experience to my job.
What are the most valued benefits you get for being a member?
Exposure to a wide range of marketing disciplines through thoughtful programming, and opportunities to make a difference to the chapter through volunteering while learning something new.
What event takeaways have you identified and implemented in your position?
How to use Google Analytics to understand your website!
What are you working on now that excites you?
We are developing a new approach to creating marketing and compliance pieces so they draw on a central data repository to ensure accuracy and consistency. Additional benefits include cost savings, and reduced time to market.
Little known facts about you (top of mind quick answers)
Worthy splurge: The Chef’s tasting menu at Macku Sushi
Touristy thing that you secretly love: The Architectural Boat Tour
Favorite thing to do in Chicago in the summer: The Green City Market in Lincoln Park
How do you press pause? Reading mysteries
What makes you forget to eat? Nothing, absolutely nothing
There are many ways to get involved with AMA Chicago. Learn more
Nominate a Volunteer
Do you know someone who is the perfect candidate for recognition as the Volunteer of the Month? Complete the form below. If your nominee is selected, you will hear from us within two weeks.
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