Tim Calkins Makes the Business Case for Branding

As the Clinical Professor of Marketing at Northwestern’s Kellogg School of Management, Tim Calkins knows how important it is for brands to stay on top of what’s working – and what’s not – in today’s environment.

In the above video, Tim gives us a preview of his Brand Smart 2017 master class, “Making The Business Case for Branding.” With his years of experience in building strong and profitable brands, Tim shares his approaches and techniques to build a strong business case – including the financials – within your organization. As one of only four two-time winners of Kellogg’s prestigious teaching award, Tim promises an engaging, powerful presentation.

In addition to attending as a presenter, Tim values attending Chicago AMA’s Brand Smart 2017 as a participant. While the core principles of marketing have remained the same, the tools are changing constantly, and Brand Smart’s master classes will equip attendees with the latest tools, best practices and more to develop and grow strong brands.

As he says, Tim is looking forward to Chicago AMA’s Brand Smart 2017 – and we hope to see you there! Register today to secure your spot at The New Brand Journey: A Day of Master Classes on Thursday, April 27.

Brand Smart 2017

“The New Brand Journey: A Day of Master Classes”

April 27, 2017, 7:30am – 5:00pm

Gleacher Center at University of Chicago, 450 N Cityfront Plaza Dr, Chicago, IL 60611

REGISTER NOW

Group, student and young professional discounts are available. As always, Chicago AMA members enjoy reduced tickets for all events.

Brand Smart 2017 will be Thursday, April 27 at the Gleacher Center, Chicago. Now in its 15th year, Brand Smart is the leading branding conference in the Midwest. Hosted by the Chicago AMA, it draws hundreds of branding executives, agency leaders and other marketing professionals from the U.S.

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