I was truly inspired by the 2015 BrandSmart event this March. The event brought together great minds to share marketing best practices for their respective brands.
I especially appreciated how each presenter shared their best practices and results. Take, for example, Valspar; Vice President of Marketing Heidi Petz spoke about the effectiveness of their “Color Campaign.” The decision to refocus their brand message from paint to color could have been a haughty one, but the Valspar team executed it with passion and tact – and the results speak for themselves.
We believe that this exchange of ideas and best practices should continue beyond BrandSmart.
And that’s why we at I Imagine have teamed up with the Chicago AMA to identify today’s marketing best practices. We launched a survey during BrandSmart to accomplish this goal as well as to foster a community-wide knowledge exchange.
We need your help to make this project a success. Please take our survey now. As a thank you, you’ll receive a free, exclusive report with our findings by May 31, 2015.
Let’s work together to create this valuable resource for Chicago’s marketing community.
Maxwell Dease, IImagine