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No – I Won’t Come Back For A Fifth Interview

Interview Insights

How many rounds of job interviews are you willing to accept?  No longer do you have to feel at the mercy of hiring managers.  Job seekers take some control and actively reshape the hiring process.

Forbes contributor Liz Ryan offers a compelling spin on interviewing to your advantage.  After understanding the company’s pain, stop!  Do not present your solution in the interview.

Follow the next steps here:

http://www.forbes.com/sites/lizryan/2016/11/20/no-i-wont-come-back-for-a-fifth-interview/#12b8feb413bb

 

Chicago AMA names 2015 All-Stars: Our Board Member and Volunteer of the Year

Last Thursday on one of our now common dreary, rainy days, 75 chapter volunteers brought some pent-up cheer to Clayco Headquarters to celebrate their hard work in 2015 at our annual Volunteer Appreciation party.

The beautiful, modern and bright space was the perfect venue for drinks, tasty nosh and the presentation of our Volunteer of the Year and Board Member of the Year. As Chicago AMA is a volunteer-run organization, this event is extremely important in recognizing the many people who have done incredible work to help improve and grow the chapter.

Volunteer of the Year

2015 cama bmoy

2015 Volunteer of Year Tammy DeMarco, center.

Volunteer of the Year went to Tammy DeMarco, our committee chair for the highly successful BrandSmart event. As the largest annual event in Chicago AMA’s large portfolio of programming, it’s a high stakes production that relies on long hours, many meetings and tireless efforts to execute effectively. We’re grateful for her donation of such time and energy to Chicago AMA.

 

 

Board Member of the Year

2015 Board Member of Year Michelle Batten, center.

2015 Board Member of Year Michelle Batten, center.

Board Member of the Year was given to Michelle Batten, VP of the Special Interest Groups which have become one of the most robust and valuable communities within the chapter. Her work in organizing dozens of events across many marketing disciplines brought attendees and volunteers together in a way that was unique to many associations in the city and has grown this valuable element of AMA Membership.

 

A Few More Thanks

In addition to the appreciation for our many 2015 volunteers, a big thanks goes out to Clayco for sponsoring the venue and Lagunita’s Brewing Company for providing a Little

Sumpin’ Sumpin’ (the beer) for our attendees.

Get Involved and Become a Volunteer:

The best way to become involved and meet the many of the best marketers in the city is by volunteering. Visit our volunteer page and submit your interest to our volunteer coordinator, Michele Fournier, to begin the quick process.

After that, we’ll see you at the next Volunteer Appreciation party in June of 2016!

Evening With Experts Event Recap II: CMO Panel: Current Trends and The Future of Marketing

On June 11th the Chicago AMA brought together a dynamic panel of distinguished CMOs to engage on changing media, customer behaviors, technology platforms, and the value of talent for organizational success.

Moderator Pete Krainik delved into the discussion by asking what are the different ways of finding the future. CMO Daniel Ash commented on his experience with The Chicago Community Trust and outreach campaign On The Table celebrating community philanthropy. It is important to encourage community building and put the community first by modeling the desired outcome. Megan Bueschel, CMO of Mario Tricoci Hair Salons and Day Spas, added the necessity of prioritizing channels and asking where is your audience and what is your brand. Patrick Bernardi, CMO of Hu-Friedy Mfg. Co., stressed the importance of distribution and community advocacy for timage1he brand and the obligation of marketing efforts to align with the brand.

Current marketing trends show emotional and customer experiences are vital to the future of marketing and long-term growth of an organization. Bernardi sees technology enabling an enriched customer experience though the need to know why you are in business must be answered. Ash believes content journalism and human emotion are key to all we do. Customer insight and data have shown social consciousness has disrupted business. Mission matters and legacy brands have an opportunity to enter this space and develop a deeper narrative around the brand. Bueschel agreed with Ash adding social consciousness is the best thing to come from the millennial marketplace and the right direction to go. Mario Tricoci’s campaign Mario Make Me a Model is part reality television with an opportunity to launch thriving modeling careers. Bueschel loves traditional marketing and sees beacons, hotspots, and entrepreneurial channels on the rise. Integrated marketing Krainik observed, is not going away.

An audience breakout session included sharing ideas on what amazing changes will happen in the upcoming three years. Groups determined hyper personalization, beacons, and weaving brands into the consumer story to be significant. Empowering advocates with content as well as curation and data will continue to be strong. YouTube, hashtags, and employee ambassadors should be utilized. Budgets should not hinder video content nor video quality.  Zappos does a great job and an excellent example in quality content.

Talent will set your organization up for success. With all the data available, Ash highlighted a need for respect of consumer privacy and an environment for people to exchange ideas and set a leadership tone. Krainik considered nuanced skill sets for culture. Bueschel emphasized a demand for excellent writing and communication proficiency. Bernardi found contributions from opinioned thinkers and risk takers factor greatly into an organization’s success.

Final thoughts on marketing, Krainik, go with what works. Bernardi, what do you want your audience to understand. Bueschel, find a call to action either through a mystery or gamble. Ash, keep in mind design thinking and extreme users, marketers have to understand both.

Krainik concluded the discussion offering to have the biggest impact, if there is not enough anxiety it is not big enough.

JM

Written by Jackie Maman, Co-Chair of Communications, CMO Panel

Suburban Breakfast with Dave Kimbell, CMO, ULTA Beauty in Rosemont, IL on June 22.

David Kimbell, CMO, ULTA Beauty

David Kimbell, CMO, ULTA Beauty

Dave Kimbell, Chief Merchandising and Marketing Officer of ULTA Beauty, has a remarkable story to tell at our upcoming Sunrise Executive Breakfast Series on June 22.  ULTA has not only been breaking new ground in merchandising and marketing communications, but also setting new records in profitable growth. And Dave Kimbell will share all the details in his talk on “Building a Consumer-Centric Business Strategy.”

Founded 25 years ago, ULTA Beauty has enjoyed great success offering a wide range of products and services in its own stores and others. But with the passing years and changes in the marketplace, it was clear the company had to revamp their strategy to keep up with the times and ensure future growth. ULTA’s success in this effort is borne out by the 30 percent increase in profits it enjoyed in 2014.

In March 2015, following the retirement of Janet Taake, Chief Merchandising Officer, ULTA announced that CMO Dave Kimbell, would take over a newly created position, Chief Merchandising and Marketing Officer. Declaring this organizational change, ULTA’s CEO, Mary Dillion described it as “an opportunity to create an integrated merchandising and marketing team structure by organizing these functions under one leader.”

Before joining ULTA as Chief Marketing Officr in February 2014, Dave was CMO and Executive Vice President at U.S. Cellular. Previously he served as CMO, Vice President of Seventh Generation, a producer of environmentally friendly household and baby care products for seven years. From 1995 to 2008, he held various positions with such iconic consumer brand companies as PepsiCo, Quaker Food and Procter and Gamble.

Now on June 22 you have the unique opportunity of hearing Dave share his innovative vision and insights gained from ULTA’s exciting success at Gibsons Restaurant in Rosemont. Registration and networking starts at 8:00 AM. The presentation begins at 8:30 AM, and concludes at 10:00 AM. Seating is limited, so register now to join us at this very special Sunrise Executive Breakfast!

Join the conversation @chicagoama #camasunrise

 

Sunrise Series Event Recap: Liz Ross revealed “The Future of Media”

Liz Ross Sunrise May 2015Liz Ross, Global Chief Marketing Officer, IPG Mediabrands gave a talk that was as provocative as it was informative. For two decades, Liz has overseen the growth of major agencies from Tribal DDB and Modern Media in San Francisco to IPG Mediabrands in Chicago.  Long recognized as one our industry’s great innovators, in 2014 she was declared one of the 10 best mobile marketers.

Her talk, billed as a discussion on the “Future of Media,” centered on the tension that exists between dealing with a constantly evolving technology and the universal truths about human nature that every successful marketing campaign must acknowledge. Liz feels that ultimately, marketing is a matter of making the customer feel “loved” by a brand. At the same time, how this message is conveyed is constantly changing as communications technology, data research and the intersection between the two engages in a state of never-ending transformation.

To make her point, she began by reminding the audience that 11 years ago Facebook was just beginning. While there had been similar internet meeting sites before, Facebook took the concept of connecting online with strangers around the world as well as friends and family to a new level. Now it’s an integral part of our lives and marketing programs. In summary, Liz advised us to remember the words of Alvin Toffler, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”  For the future of media, indeed the future of everything is a story of constant adaptation to change.

The next Sunrise Executive Breakfast Series promises to be just as enlightening. Dave Kimbell Chief Merchandising and Marketing Officer of ULTA Beauty will be the guest speaker on Monday, June 22, from 8:30 to 10:00 am at Gibsons Restaurant, 5464 N. River Road, Rosemont, IL

 So join us on Monday, June 22, from 8:30 to 10:00 am and hear Dave share his informed observations at Gibsons Restaurant, 5464 N. River Road, Rosemont, IL as guest speaker at the Sunrise Executive Breakfast series.  Check our blog for updates on Dave’s presentation!

Join the conversation on twitter @chicagoama #camasunrise

 

Trendsetter Alert: Keeping Up With The Latest In Wearable Tech Trends!

Unless you’ve purposefully removed yourself from Social Media or the internet over the past week then it is not secret that the Apple Watch is finally here and available for purchase. From sporty to bling you can customize this smart watch to fit your lifestyle and personality. Their is so much more to this $5 billion wearable tech industry than the Apple Watch and in this post we’ll explore them.

1) Activity Trackers Intersect with Fashion

As fitness and health and wellness continue to ingratiate fully into our daily lives brands like Nike Band, athleticFitbit and Jawbone are intersecting are with fashion. No longer just clunky bands on your wrist they are getting sleeker, smaller and more discreet. Take Tory Burch is the latest designer to launch a new bracelet to hold your Fitbit. And if you’d rather put a ring on it then look no further than the start-up Ringly launching this Spring, which is a fashion ring that notifies you when you have a text, a phone call or calendar alert.

2) Smart Watches

In addition to the Apple Watch,  Motorola, Samsung s8, Sony, Pebble, Moto 360 and LG g6 all have Smart watchesWatches currently on the market. Ranging in prices starting as low at $150 and with an average cost of $350 their is a watch to fit every budget and taste. Whether you prefer a digital interface or the traditional look of an analog watch and depending on your wireless carrier you can find a Smart Watch to suit your taste and needs.  With most offering text, phone, and calendar alerts some take it a step further and offer activity tracker capabilities as well. 2015 is definitely the year of the Smart Watch and if you’re on the market to make a purchase be sure to check out Tech Radar’s review of the best watches on the market! 

3) High Tech Pets

If you’re in the Early Adapter category when it comes to the latest wearable technology, why not make supettechre four legged friend is too. New to the market and unveiled at CES this year are fitness trackers for your pets. Monitoring their movement and behavior throughout the day as well as temperatures alerting you if outside of a safe zone. Wonderwoof and Fitbark are two great examples launching next month. Both have wearable trackers available for pre-order with an average cost of $99.95 and integrate with an app on your phone or tablet.

To learn more about the latest trends in wearable technology join the Chicago AMA Special Interest Group Pop Up Event this Tuesday, April 28th from 5:30 – 8:00pm!

The event will be held at Networked Insights:

350 N. Orleans St, Suite 850, Chicago, IL 60654

Click here to register! 

Nicole Simonds is a volunteer for the Chicago AMA and the VP, Client Services for MtoM Consulting, a digital marketing agency specializing in influencer, brand and social marketing for the hospitality, consumer packaged goods and fashion verticals. She’s a life long marketer having worked previously on the brand side for Flatout, NBC Universal and Marriott. Her second love is fitness and wellness. She is currently studying holistic nutrition at the Institute for Integrative Nutrition and looks forward to bringing what she learns back to the corporate world!

The SIG (Special Interest Groups) Pop-Up Series Keeps You Up With The Times

One of the major benefits that the Chicago AMA offers our members is networking that not only increases your professional contacts, but your industry knowledge and understanding of the latest trends.

Special Interest Groups (SIGS) offers all this in monthly programs that are sure to keep you on the cutting edge of marketing – whatever your industry or skill set.

SIGS. How to network with your peers while gathering insights from industry leaders.

These intimate communities of pro-active Chicago AMA members focus on a common interest or topic. SIGS maybe organized around specific industries such as financial services, non-profit and higher education or cut across industries to explore subjects of interest to all marketers like Market Research. Designed to broaden and deepen the Chicago AMA membership experience, SIGS provide a chance to connect, coordinate and collaborate with a diverse group of colleagues in real time off line.

And now the Chicago AMA offers the SIG Pop-Up series.

These programs revolve around a single topic – specific to an industry or cross-industry themed – that is currently at the top of everyone’s mind – especially savvy marketers. A perfect example is:

 SIG Pop-Up Spring 2015 Series: Shopaholics: Keeping Up with the Increasingly Mobile Retail Consumer – Wearables, Oh My!  

 The Apple Watch comes out on April 24. Discuss the implications with the experts on April 28.

Talk about timely! Now you can be the first to get insider knowledge of how the new wearables – iBeacons, Smartwatches and Glass – will impact the customer experience for retailers, hospitality, travel, media and more. Our guest experts – Don Bora, co-founder of both Mobile Makers and Eight Bit Studios and Rich Walters of LS Research – will lead us in an exploration of how these new digital devices will benefit consumers, businesses and the marketers that serve them.

 Join us Tuesday, April 28 from 5:30–8:00 PM CST at Networked Insights

Don’t miss this program that’s bound to be as intriguing and awe-inspiring as the futuristic products we’ll be discussing. Networked Insights, 350 N. Orleans St, Suite 850, Chicago, IL 60654. Register now.

wlalli

Wendy Lalli
Principal, Wendy Lalli, Ltd.

VP Creative, Crux Creative 

Wendy Lalli is an award-winning writer and marketing strategist who has served clients in a wide range of industries and created communications in every format. She describes herself as “Peggy from ‘Madmen’ grownup.” She’s had her own company, Wendy Lalli, Ltd., since 1997 and is now a VP/Creative Director at Crux Creative, a creative and marketing agency in Milwaukee.

Allstate’s Marketing Boss To Talk ‘Mayhem’ at BrandSmart 2015

Pam Hollander, Vice President of Integrated Marketing Communications, Allstate, to speak at Chicago AMA’s BrandSmart 2015 on March 26, 2015 in Chicago.

Presentation: Cross Platform Brand Engagement – a Lesson in Mayhem

Key Takeaway:  Mayhem is Everywhere – on TV, Facebook, Twitter, etc.  But when you combine all of these mediums behind a single campaign – the results are amazing.
•         Start with a key consumer insight
•         Create content relevant to each platform
•         Leverage an “ ownable” opportunity
•         Make people wonder – ‘are they really doing this?’

See who else is speaking at BrandSmart 2015 here.

hollandersquare

BIO: As Vice President, Integrated Marketing Communications at Allstate, Pam leads the corporation’s Sponsorship Marketing, Promotions, Consumer Public Relations and Social Media Center of Excellence. She also leads the development an

d execution of integrated marketing plans that build Allstate brand consideration and purchase intent for Allstate’s Business-to-Business lines (Allstate Benefits, Allstate Business insurance, Allstate Dealer Services, Allstate Roadside Services and Encompass), as well as Allstate Motorcycle and Power Sports lines.

 Read an Adweek interview with Pam here:

Allstate’s Marketing Boss Talks Up ‘March Mayhem’ Assessing the ROI from such a large-scale push

Allstate’s strategic sponsorship marketing opportunities include Soccer (MLS, USMNT and MNT), the Allstate Sugar Bowl and College Football Playoff partnership, deals with 80 colleges/universities through the Allstate “Good Hands®” Field Goal Net program, as well as the NCAA Corporate Partner relationship. In her role, Pam is responsible for all strategic planning, activation and advertising. Read more