Speaker: – Thom Duncan, Principal, Content Fluency
We’ll pick apart the phrase “integrated content marketing,” then look at its components to understand what your priorities need to be when you’re responsible for getting it all done
Please join Thom Duncan, Principal, Content Fluency on December 6th for the Suburban Sunrise Executive Series as he shares “Integrated Content Marketing: How to Keep It Manageable”.
Complimentary breakfast included.
An agency director once called Thom Duncan a “one-stop marketing shop.” Drawing on his fine arts minor, Thom began his career as a commercial and architectural photographer in New York City, Boston and finally Chicago. But that didn’t satisfy the English major in him, so he shifted into desktop publishing, where he could combine his love of language and the visual arts. That led to the role of publications director at Northwestern’s Kellogg School of Management. At Kellogg, he built out the creative team, ultimately serving as the senior director of marketing and communications, and providing strategic direction to 16 writers and designers. In 2013 Thom joined a startup technology education company, Mobile Makers Academy, and as director of engagement he truly became a marketing team of one. That launched Thom on his current solo path doing content marketing for small businesses and educational institutions, under the new name of Content Fluency. Thom has a BA from Washington University in St. Louis, and a General Management certificate from Kellogg’s Executive Education Program.
• Why integrated content marketing is valuable
• Core skills you need to go it alone
• Key challenges of being a team of one