Our May 24th speaker, Jeff Miller, Director of Digital Strategy at Gatorade, will explore the strategic vision across Content (Branded/Social), eCommerce, Gaming and Marketing Technology. Under Jeff’s leadership, Gatorade has:
• Created award-winning content (Super Bowl Dunk Lens on Snapchat, “Be Like Mike” and “Serena Unmatched”) delivering 250MM+ social views and significant breakthrough against equity KPIs
• Set the CPG industry standard for platform gaming integrations
• Grown into the highest-selling PepsiCo brand on Amazon • Introduced emerging-technology experiences rooted in Virtual Reality & Wearable Tech
Special bonus: That morning we will have a drawing for 8 member attendees to receive a guided tour of Gatorade’s Digital Mission Control Center. Date/time of tour will be announced at the breakfast.