event details
what	Research at Retail Speed
when	Wednesday, January 23, 2008 8:00 am - 11:00 am
where	Gibsons Steakhouse 1028 N. Rush Street, Chicago *valet parking available $11
cost	Rates AMA Member Rate: $65 Non-Member Rate: $85
register	Hotline: (312) 280-0449 *call for group rates

Research at Retail Speed

Why you should attend:

• See first-hand Best Buy's 6-step process from segmentation to customer experience
• Understand Customer Centricity
• Discover how research can drive strategic changes within the organization
• Interact and exchange ideas with other marketing professionals

Registration Rates:

Member: $65
Non-member: $85

Hotline: 312-280-0449
Online: Online registration is now closed.
*Please call the hotline or arrive at the event to pay as a walk-in registrant.
**Call for group rates.
***Refunds available up to 72 hours prior to event start date. There is a $5.00 cancellation fee.
Agenda:
8:00–8:30 Registration and Breakfast
8:30–9:15 Presentation (Background and Purpose)
9:30–10:30 Roundtable Discussion (Topics Provided)
10:30–11:00 Presentation (Key Findings)

About the Speaker

Mike Callero

Senior Manager,
Consumer Research
Best Buy Company

Mike is responsible for the teams at Best Buy who bring the voice of the customer to the product group strategies. His team includes a combination of primary research experts, database analysts and syndicated specialists. This unique mix of functional specialists teamed together for a common business objective is resulting in a holistic customer story including both attitudes and behaviors inside Best Buy's brand and beyond. Mike has helped accelerate the company's spirit of innovation on such initiatives as Customer Centricity, Geek Squad, Escape, Studio D, EQLife, bestbuy.com, and others.