event details
what	The Key to a Successful Loyalty Program
when	Tuesday, February 26, 2008 10:00 am - 1:30 pm
where	Petterino's 50 West Randolph, Chicago *self park: 181 N. Dearborn
cost	Rates: AMA Member: $80 Non-Member: $95
register	SOLD OUT Hotline: (312) 280-0449 *waiting list only

The Key to a Successful Loyalty Program

Have you ever wondered how you can boost the return on your marketing investment and increase the effectiveness of your marketing programs?

If so, this is the event for you!

During this two and a half hour event, you will learn how Lettuce Entertain You Restaurants and Pinnacle Entertainment use One-to-One Marketing strategies to engage current and prospective customers and create long term relationships that result in greater customer loyalty and improved margins.

First, the Pinnacle Entertainment team will discuss their ECHO Award-winning, cross-media customer centric loyalty campaign.  Then, you will hear from the Loyalty Program Director for Lettuce Entertain You Restaurants who will share secrets of their one-to-one marketing program success. See below for complete speaker bios.

See first-hand how to leverage One-to-One Marketing to:
- Create Customer "Brand Ambassadors"
- Shorten Sales Cycles
- Increase Repeat Purchases
- Improve Customer Lifetime Value

Registration Rates:
AMA Members: $80
Non-Members: $95

This event is SOLD OUT.
Hotline: 312-280-0449
*Waiting list only.
**Refunds available up to 72 hours prior to event start date. There is a $5.00 cancellation fee.

Petterino's Private Parties entrance: 50 W. Randolph
*self park garage: 181 N. Dearborn (no valet is available)

Chicago AMA would like to thank the following EVENT SPONSORS: delivermagazine.com, MarketSphere Consulting, and RT Associates.

Speakers

Michele Sweeney

Executive Vice President, Marketing Solutions - Nimblefish

Michele Sweeney has more than 20 years of experience in media and marketing in the technology and entertainment markets, bringing an extensive background rich in advertising and marketing to her position at Nimblefish. In her previous role as VP of business strategy at Kadium, an award-winning San Francisco–based interactive agency, she created strategies for such world-class brands as Genentech, Adobe, and Sony to leverage interactive marketing to create sales growth and engage customers. From viral video to games, rich emails, and custom applications, her work focused on deploying leading-edge technologies for advanced direct marketing initiatives.

Katie Colosi

Director of Marketing - Casino Marketing Alliance

Katie brings years of integrated marketing experience to her role at CMA. She began her career with Mercedes-Benz USA in Brand Experience Marketing, responsible for ensuring consistent brand touch points across Advertising, Events, Direct Mail and Promotion. By transforming insights gained through proprietary data, analytics and customer research into innovative marketing programs, Katie's client programs have won recognition.

Suzann Stone

VP Client Services, Travel and Entertainment - Nimblefish

As an Account Vice President, Travel and Entertainment, Suzann has spent her career developing high impact client solutions geared towards increasing customer loyalty and profitability. Her background includes 15 years of managing Fortune 500 clients, covering many industries with emphasis on customer experience design, marketing and sales strategy, interactive direct marketing and large scale technology implementations.

Mike Lynch

Frequent Diner Director - Lettuce Entertain You Restaurants

With a career as diverse as loyalty itself, Michael comes from years in both the gaming and hospitality industries. He is responsible for all direct marketing efforts including; strategy, teleservices, Frequent Diner loyalty program, email marketing, website, and operational customer relationship management.