THE MARKETING TECHNOLOGY STACK:

TOOLS THAT DRIVE MOMENTUM AND DELIVER RESULTS

Friday, October 21 | 7:30 am – 12:00 pm

MarketingTech Smart, Chicago’s best marketing technology conference, is formerly the ‘Momentum’ Conference

Four of the biggest names in marketing technology and mobile marketing come together for this exclusive, half-day marketing technology conference!

To stay ahead of the competition, you must know how to use the latest marketing technology tools and strategies. But there’s a lot to keep up with, and you risk falling behind. That’s why the Chicago American Marketing Association brings you the premier experts in marketing technology and mobile marketing, so you can get up to speed and stay there.

One day only—and only at the Chicago AMA—you’ll hear from these marketing technology experts…

img_Scott BrinkerScott Brinker

Owner, Chiefmartec.com | Bio

Topic: “Hacking Marketing: The Amazing Convergence of Marketing & Software”  |  Summary

Follow Scott: @chiefmartec

img_Jack PhilbinJack Philbin

CEO, Vibes  |  Bio

Topic: “Mobile Wallet Marketing: How Retailers Like Chipotle Are Succeeding In This Emerging Channel”  |  Summary

Follow Jack:  @Vibes | @jackphilbin

img_Matt BaileyMatt Bailey

Founder/President, SiteLogic Marketing  |  Bio

Topic: “Six Steps to Marketing Automation”  |  Summary

Follow Matt: @sitelogic

img_Steve SusinaSteve Susina

Marketing Director, Lyons Consulting  |  Bio

Topic: “Marketing Automation in Today’s Digital Landscape”  |  Summary

Follow Steve: @ssusina

photo_michelle elsterMichelle Elster, emcee

President, Rabin Research Co.  |  Bio

Follow Michelle: @RabinResearch

Agenda

7:30–8:00 AM

Registration and Continental Breakfast

8:00–8:05 AM

Welcoming Remarks

8:05–9:00 AM

Opening Keynote “Hacking Marketing: The Amazing Convergence of Marketing & Software
Scott Brinker

9:00–9:50 AM

Mobile Wallet marketing: How Retailers Like Chipotle Are Succeeding In This Emerging Channel
Jack Philbin

9:50–10:15 AM

Break

10:15–11:05 AM

Six Steps to Marketing Automation
Matt Bailey

11:05–11:55 AM

Marketing Automation Examples in Today’s Digital Landscape
Steve Susina

11:55 AM–Noon

Closing Remarks

Location

University of Chicago Gleacher Center
450 North Cityfront Plaza Drive, Chicago IL 60611

About MarketingTech Smart

The Chicago AMA’s marketing technology conference was launched in 2013 as “Momentum.” Today, MarketingTech Smart continues as a forum to examine the continuously changing opportunities marketers have to engage their audiences.

The half-day conference helps you navigate the latest tools, technologies, and strategies to best connect with customers, track engagement, and measure the ROI of engagement. The conference draws a sellout audience and has featured senior executive speakers from United, Caesar’s Entertainment, Discover, Northern Trust, DSW, Razorfish, Red Box, Ketchum and more.

Get a break when you sign up a group of 5 or more | Student and Young Professional discounts available, too!

Sponsors

The Chicago AMA gratefully acknowledges the following sponsors, including photographer Bryan Creely:

logo_Audia Motion and Still