Navigate the Crossroads of Marketing and Technology
Wednesday, September 27, 2017
1:00 p.m. – 6:00 p.m.
Loyola University Chicago Quinlan School of Business
Whether you’re struggling to get started with marketing technology at your business or ready for advanced training, the MarketingTech Smart conference will help you become a pro at navigating the crossroads of marketing and technology.
At this half-day conference, experts will share their lessons learned, best practices and case studies so you can:
- Make smart investments in marketing technology.
- Get the most out of automation.
- Improve your customer experience by making the most of your data.
Don’t miss this opportunity to gain insights from industry experts on what technology is available, how to use it to connect with your customers, and ways companies boost revenues using martech tools.
Why should you attend MarketingTech Smart?
Trunk Club CMO Linda Bartman explains why martech experience is essential for professionals in every layer of her business. “You need a foundation of technology… to make sure you’re optimizing in the right way, you’re looking at the right data, and you’re really understanding how to connect all of those dots.”
CMO of TideSpin Adam Bianco talks about the importance of creativity AND analytics when he’s hiring for his team. See why he is presenting at AMA Chicago’s MarketingTech Smart 2017 and what his session will cover.
12:30 – 1:00
Networking and light refreshments
1:00 – 1:05
Welcome and Introduction
1:05 – 1:45
The Crossroads: How can marketers navigate the crossroads of marketing and technology to produce business results
1:55 – 2:35
The Future of Content Marketing: Creating human connections in a digital world
Explore how societal trends and always-on channels are changing the face of content marketing for brands and customers.
1:55 – 2:35
Martech Overload: Understanding where your company fits and where martech is headed
Through the lens of a multi-year study on marketing tech purchase and adoption habits, get a reality check on purchasing/implementing martech and a sanity check on the dizzying pace at which it is expanding.
2:50 – 3:30
How to Use Data Analytics to Make Smarter Marketing Decisions
Use your data for more than reporting. Do real analysis, answer questions and draw conclusions.
2:50 – 3:30
Top 5 Marketing Technologies Every Company MUST Have
3:40 – 4:20
Best Practice in Automation Implementation: Getting it right
Through a case study of Eloqua, understand implementing marketing automation through the right people, processes and tech.
3:40 – 4:20
Connecting with Consumers: E-commerce and Engagement Strategies on Social
Leverage social data and platform features to connect with consumers, meet their changing expectations and measure their engagement.
4:30 – 5:00
The Crossroads: Bringing it all together
Marianne S. Hewitt, The Growth Strategy Group
5:00 – 6:00
Marketing Tech Smart Innovation Center and Networking Reception
Experience marketing technology and speak to industry leaders
Robin Kamen, Head of Content Marketing Advisory Services at NewsCred
Robin Kamen is a digital cross-channel marketing, personalization and ecommerce leader with experience building global brands and driving ROI. She specializes in tying content marketing to KPIs. Prior to NewsCred, she was the SVP of Global Marketing and eCommerce at Bliss. Formerly, she was the Head of Digital Strategy at Citi and the Senior Director of Global Digital Strategy and Enterprise Multi-Channel Marketing at Pfizer.
Kim Brown, Head of Global Product Marketing, GE Renewable Energy Digital
Kim is a highly-accomplished senior executive and advisor with over 15 years of success in driving digital transformation and integrated digital marketing across multiple industries including marketing, hospitality, travel, retail, insurance, financial services, and manufacturing.
As Head of Global Product Marketing, GE Renewable Energy Digital, Kim works directly with C-suite and strategic cross-functional teams in leading the design of the industry’s digital transformation journey, brand strategy, customer-centric go-to-market solutions, and coordination/integration between product, marketing and sales.
Dave Parro, Agency Partner and Vice President, MarTech, Walker Sands
Sarah Hale, Account Director, MarTech, Walker Sands
Dave leads the retail technology, marketing technology and education technology practice areas at Walker Sands. With more than 15 years of experience in public relations, journalism and business, Dave helps B2B technology clients tell their brand stories through integrated communication strategies that drive real business results.
Sarah is an expert at telling stories about how marketers can use technology and tools to execute better strategies. Since joining Walker Sands in 2013, she has helped dozens of martech companies identify and reach their key audiences and generate leads. Sarah has experience working with ad tech, customer experience, marketing analytics and social media management clients.
Andy Crestodina, Strategic Director, Orbit Media
Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the last 17 years, Andy has given web strategy and marketing advice to 1000+ businesses. He’s a top-rated speaker at marketing conferences and as a writer for many of the biggest blogs, Andy dedicated to teaching marketing. He’s written hundreds of articles on topics from content strategy, search engine optimization, social media and analytics. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.
Adam Bianco, Chief Marketing Officer, Tide Spin
Adam Bianco is the Chief Marketing Officer for Tide Spin, the new on-demand laundry and dry cleaning delivery app from Tide and P&G. During his previous professional stops at hospitality industry innovators, the G.R.E.A.T. Grille Group and Levy Restaurants, he collaborated with some of the world’s top brands, Harley Davidson, Disney, American Girl, Chicago Cubs, NFL teams, and Hall of Fame athletes. Last year he ran his own successful digital marketing consulting company before joining Tide Spin.
Kim Dazey, Marketing Manager, Morningstar
Emilie Kraft, Marketing Manager, Morningstar
Kim Dazey and Emilie Kraft are Marketing Managers on the Lead Nurture team at Morningstar Inc. Their team’s mission is to elevate the lead experience and drive revenue. They develop automated programs in Oracle’s Eloqua that continually engage leads and identify their sales readiness using lead scoring. Their team works cross-functionally to develop buyer personas that improve the ability to communicate to the right person with the right message at the right time.
Prior to Morningstar, Kim was a brand marketer at AGCO Corporation and held roles in marketing and customer experience at DeVry Inc. Emilie’s prior experience includes her data-driven work as a research specialist at the University of Chicago Medicine and roles at University of Michigan and Yale University.
David Dowgiello, Client Partner, Twitter, Inc.
For the past 7 years, David Dowgiello has worked for a range of advertising companies consulting with brands and agencies to help them develop and execute successful marketing strategies across social platforms. He currently works with the world’s largest retailer and the hottest sneaker brand to plan and activate campaigns on Twitter.
Sponsors for AMA Chicago events have the opportunity to reach our vast audience of marketing professionals across Chicagoland. MarketingTech Smart sponsorship opportunities are customizable to fit any budget. Contact our sponsorship team to learn what sponsoring AMA Chicago can do for you!
To secure your sponsorship or learn more, contact: Alex Montgomery at firstname.lastname@example.org
About MarketingTech Smart
AMA Chicago’s marketing technology conference was launched in 2013 as “Momentum.” Today, MarketingTech Smart continues as a forum to examine the continuously changing opportunities marketers have to engage their audiences. The half-day conference helps you navigate the latest tools, technologies, and strategies to best connect with customers, track engagement, and measure the ROI of engagement. The conference draws a sellout audience and has featured senior executive speakers from United, Caesar’s Entertainment, Discover, Northern Trust, DSW, Razorfish, Red Box, Ketchum and more.