event details
what	Marketing in Action
when	Tuesday, March 24, 2009 6 pm to 9 pm
where	Second City, E.T.C. Theatre 1608 N. Wells Street Chicago, IL
cost	Rates AMA Member Rate: $45 Non-Member Rate: $60
register	Hotline: (312) 280-0449 Call for student rate

Marketing In Action:
Assembling the pieces—under pressure

Marketing is the sum of many parts, and contrary to the stately pace at business school, those parts are often assembled under pressure, in the dark, with constantly changing rules.

Three experts will show how it’s done. Except that at this event, the audience will be the ones changing the rules and our panel will have to adjust plans on the fly—just like in real life.

Planning is certainly important, but the true skill for marketers is learning how to adjust. Make new contacts. Watch the masters at play.

Agenda
5:30 pm Doors Open and Registration at Adobo Grill Restaurant, 1610 N. Wells
6:00–7:00 pm Drinks, Appetizers & Networking
7:00–8:45 pm Marketing in Action at Second City E.T.C., 1608 N. Wells
8:45–9:00 pm Wrap-up Discussion and Close

Speakers

Clancy Ryan
Director of Business Development, Glu Mobile

Clancy Ryan has held a variety of roles at entrepreneurial ventures, innovative university programs, and Fortune 500 companies. Prior to joining Glu Mobile as Director of Business Development, Clancy worked in sales at Bank of America, Penske Logistics & Leasing, and The Discovery Channel. A successful entrepreneur, he co-founded 3D Wireless Games, a venture which was sold to Superscape Group PLC. Currently, Clancy serves as Director and adjunct professor at DePaul University’s Sales Leadership Center, where he is a founding member.

Clancy received a B.A. from DePaul University and an M.B.A. from the Kellstadt Graduate School.

Duane C. Knight, Jr.

Partner, Trinity Capital Services, LLC

An expert in financial management, Duane heads the life sciences practice at Trinity Capital Services. Prior to joining Trinity, Duane served as CFO at Mallon Resources Corporation and CFO and Vice-President of Finance at Denver Biomedical.

He has also operated his own consulting practice, where he offered accounting, auditing, investigation, and business advisory services to companies in a wide variety of industries. As a consultant, he specialized in Securities and Exchange Commission matters including IPOs and secondary offerings, mergers and acquisitions, and systems analysis.

Duane received a B.S. in Business Administration from Colorado State University and an M.B.A. from the University of Colorado.

Jonathan Salem Baskin

Global Brand Strategist and Author of ‘Branding Only Works on Cattle’

A proven leader in the field of marketing communications, Jonathan has 27 years of experience working for a wide variety of popular brands. He has done pioneering work with clients, including global brands like Apple, Blockbuster, Nissan, Victoria’s Secret, and ConAgra. He is author of the book, Branding Only Works on Cattle, which presents the thesis that customer behavior is the true trigger and measure of brands. The book is a hands-on guide to creating and delivering a radically new model for branding. One reviewer calls it “thought-provoking stuff,” and another says his book is “a witty guide ... [from a] merry iconoclast.”

Jonathan writes a column on marketing leadership for Advertising Age, as well as a column on brands and technology for InformationWeek. He contributes to a weekly blog on innovation for Fast Company and writes about brand marketing at his own blog, Dim Bulb.

Jonathan is a graduate of Colby College.