February 23, 2016 at 6:00 – 9:00 PM
1871 – 222 West Merchandise Mart Plaza – Chicago, IL 60654
A special Chicago AMA Evening with the Experts where our speakers’ presentations uncover six different perspectives, techniques, and opportunities for enhancing customer engagement.
6:00 – 7:00 PM Networking – 7:00 – 8:30 PM Program – 8:30 – 9:00 PM Wrap-Up Networking
True Storytelling: How to Ditch the Script to Make Story Magic
Designed for any business, get real with Jolean Olson of Scenic Road and outperform with authentic and engaging storytelling.
SPEAKER: Jolean Olson, Director of Development, Scenic Road Productions
BIO: Jolean Olson is an Emmy-award winning content producer. She has fifteen years of experience creating, writing and producing a variety of content for the web, broadcast & cable television. From digital branded content to talk shows, news, reality, lifestyle and documentary, she believes story is the heart of all content… and story itself is an art form. Her work has appeared on networks such as DIY, PBS, and the Weather Channel, and she has worked on development teams tasked with creating new shows for HGTV, CNBC, TLC, Bravo, Food Network, Destination America, and others.v
Don’t Think Like a Marketer
In a hyper-crowded content marketplace Lindsay Dunn of the American Hospital Association solves the mystery of who you should think like if you want to preserve customer engagement.
SPEAKER: Lindsey S. Dunn, Director, Content Marketing Solutions, American Hospital Association
BIO: Lindsey Dunn serves as the Director of Content Marketing Solutions at Health Forum, a division of the American Hospital Association. In this role, she oversees the strategic direction of the organization’s marketing solutions products, helping design integrated campaigns to help health care companies engage with Health Forum’s audience of more than 200,000 health care decision makers. Additionally, she leads a dedicated team of writers, editors and designers who produce custom content and research for Health Forum partners.
Prior to joining Health Forum, Lindsey was the Director of Editorial Content and Editor in Chief of Becker’s Hospital Review. In this role, she helped grow Becker’s Hospital Review, a business trade publication for C-suite hospital executives, from its early beginnings to a nationally recognized healthcare trade magazine.
She is a regular speaker on healthcare and media business issues, including
healthcare reform, patient/provider communications and content marketing within the health care space. Before joining Becker’s Healthcare, Lindsey held roles in integrated marketing at Edelman, a public relations firm, and Starcom, a media buying agency, working on national client accounts including Suzuki, Sharp, E*Trade and Shell.
She also previously was an instructor of public speaking at the University of Illinois at Urbana-Champaign and has taught organizational communication at the college level.
She currently serves on the national board of the American Society of Business Publication Editors and led a team that recently received the Folio Marketing Award for best custom native advertising program, 2015.
Lindsey holds a bachelor’s and master’s degree in communication from the University of
Illinois at Urbana-Champaign.
How to Divide and Conquer Customers
Brad Rukstales of Cogensia demonstrates how advanced segmentation cultivates superior engagement.
SPEAKER: Brad Rukstales, President and Chief Executive Officer, Cogensia
BIO: Brad is a visionary leader who knows the transformational impact that data-driven strategies can have on an organization. After a career running the analytics division of RAPP, Brad embarked on his own to bring the power of analytics to his clients by starting Customer Asset Consulting Group (CAC Group). From a solo consultant to accomplished business leader with over 30 technical employees, he has built Cogensia into a powerhouse marketing firm with all of the capabilities needed for companies to implement data-driven marketing. Brands such as CenturyLink, Applebee’s, Morton’s The Steakhouse, Sears Holdings, and ADT have looked to Brad and Cogensia for leadership in their data-driven strategy development and 1:1 communications.
As Chairman of CAC Group, Cogensia’s parent company, Brad is continually looking at opportunities to expand data-driven strategies in new markets, channels, and capabilities through additional companies and partnerships.
Brad received his MBA from The University of Michigan and started his career as a statistician for R.L. Polk, building predictive models long before Big Data came on the scene. He also held the position of Chief Operating Officer at Infoworks, RAPP’s analytic division. He has served in leadership positions with the DMA and several local boards.
Unheard of Success via Better Social Listening
To develop compelling content Brendan Shea of Sprout Social affirms listening on social networks leads to the necessary insights for success.
SPEAKER: Brendan Shea, Senior Manager of Content, Sprout Social
BIO: Brendan is the Senior Manager of Content at Sprout Social, a leading provider of social media engagement, advocacy and analytics solutions for business. He is also an adjunct faculty member in marketing at Loyola University Chicago’s Quinlan School of Business. A graduate of the Missouri School of Journalism and Loyola University Chicago, Brendan has worked in media, advertising and higher education. He also attended grammar camp—post college. Find him on Twitter @frombrendan.
The Future is Hear: Listening and the Engaging Power of Audio
Gary Ricke, President of Orbis Design, makes the case for audio as the next revolution in digital marketing and leverages the sense of sound as a means to powerful content and connections.
SPEAKER: Gary Ricke, President, Orbis Design
BIO: In 1995, two years after the web’s formation, Gary helped found an Internet start-up, cutting his teeth on the earliest forms of web strategy, design and development. He has since continued to adopt and adapt the latest advances in technology by designing, building and pioneering the next generation of digital communication architectures for his clients.
Today, Gary and his team are working on reinventing what it means to communicate and connect in today’s digital landscape by championing a return to our roots of epic writing, intuitive design, arresting audio and evocative photography.
Beyond Engagement: The Power of CoCreation
Brian Walker, founder of AE Marketing and its CoCreation Lab, will show how to effectively use CoCreation to fuel your whole brand.
BIO: Passionate about brands, business and philanthropy, Brian Walker is the founder and CEO of AE Marketing Group.
With his insights on the power of CoCreation and Customer Engagement featured by Branding Magazine, The Huffington Post and CustomerThink, Insight Innovation Exchange, The Kauffman Foundation and more, he regularly advises F2000 executives on how to build brand beyond traditional marketing.
In 2013, Brian launched the CoCreation Lab Series, which aligns companies and consumers to improve product development, employee engagement and customer experience.
Brian is a mentor for the Bunker Labs at 1871 Chicago, a President’s Board member of UCAN, and has overseen a company portfolio of giving to 27 non-profits in the U.S. and Africa.
Follow him on Twitter @BrianWalkerCHI