Liz Ross, Global Chief Marketing Officer, IPG Mediabrands gave a talk that was as provocative as it was informative. For two decades, Liz has overseen the growth of major agencies from Tribal DDB and Modern Media in San Francisco to IPG Mediabrands in Chicago. Long recognized as one our industry’s great innovators, in 2014 she was declared one of the 10 best mobile marketers.
Her talk, billed as a discussion on the “Future of Media,” centered on the tension that exists between dealing with a constantly evolving technology and the universal truths about human nature that every successful marketing campaign must acknowledge. Liz feels that ultimately, marketing is a matter of making the customer feel “loved” by a brand. At the same time, how this message is conveyed is constantly changing as communications technology, data research and the intersection between the two engages in a state of never-ending transformation.
To make her point, she began by reminding the audience that 11 years ago Facebook was just beginning. While there had been similar internet meeting sites before, Facebook took the concept of connecting online with strangers around the world as well as friends and family to a new level. Now it’s an integral part of our lives and marketing programs. In summary, Liz advised us to remember the words of Alvin Toffler, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” For the future of media, indeed the future of everything is a story of constant adaptation to change.
The next Sunrise Executive Breakfast Series promises to be just as enlightening. Dave Kimbell Chief Merchandising and Marketing Officer of ULTA Beauty will be the guest speaker on Monday, June 22, from 8:30 to 10:00 am at Gibsons Restaurant, 5464 N. River Road, Rosemont, IL
So join us on Monday, June 22, from 8:30 to 10:00 am and hear Dave share his informed observations at Gibsons Restaurant, 5464 N. River Road, Rosemont, IL as guest speaker at the Sunrise Executive Breakfast series. Check our blog for updates on Dave’s presentation!
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