Re-Shaping Your Customer’s Experience through Mobile – What’s Now & Next

It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before.  New iphone8 trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and […]

Social Media Rules! How Can Higher Ed Marketers Reach Prospective Students?

When trying to reach Generation Z or Millennials, SnapChat, Instagram and Twitter are the “it” social media platforms. Print still serves a purpose — mainly driving the recipient to your digital presence – but social media is the place where engagement and conversion happens. That was the message Michael Mullarkey, chief executive officer of Chicago-based […]

Ten Tips on How to Win Awards

Marketing is a creative enterprise and, when all is said and done,a highly competitive business internally as well as externally. To measure creativity, various organizations hold competitive award shows for the different projects marketing people do. For instance, web design, print ads and of course,  TV show commercials. By the time most marketers have five […]

Chicago AMA names 2015 All-Stars: Our Board Member and Volunteer of the Year

Last Thursday on one of our now common dreary, rainy days, 75 chapter volunteers brought some pent-up cheer to Clayco Headquarters to celebrate their hard work in 2015 at our annual Volunteer Appreciation party. The beautiful, modern and bright space was the perfect venue for drinks, tasty nosh and the presentation of our Volunteer of […]

Darcy Schuller, President Chicago AMA, 2014-15

The Chicago AMA Gives Back To Our Community

Nearly $9,000 raised for UCAN at our annual holiday party! December 9th marked the second annual Chicago AMA Gives Back Holiday Party, with proceeds benefitting UCAN.  UCAN is a Chicago-based nonprofit organization whose vision is that youth who have suffered trauma can become our future leaders. Established in 1869 as a Civil War orphanage, UCAN has […]

Into the Wilderness

By: Jennifer Gladstone, Chicago AMA Volunteer of the Year 2013-14, now Assistant Communications Director, Chicago AMA Shared Interest Groups You have to leave the city of your comfort and go into the wilderness of your intuition. You can’t get there by bus, only by hard work and risk and by not quite knowing what you’re […]