Jonathan Copulsky CMO, Deloitte Consulting LLP to Speak for Chicago AMA on August 12

Jonathan Copulsky, joins Chicago AMA on August 12, for the Sunrise Executive Series to present: How to Create Powerful Content & Extend Reach with Emerging Platforms

Key pillars to his presentation are:

1.      Understand the role that content marketing can play in creating a powerful brand
2.      Identify what it takes to build and sustain a compelling content marketing program
3.      Discover emerging platforms for connecting your content with customers

deloittelogoJonathan Copulsky serves as Chief Content Officer for Deloitte LLP and Chief Marketing Officer for Deloitte Consulting LLP.   In these roles, he leads the creation of iconic content that communicates Deloitte’s unique attributes of leadership, trust and confidence and development of marketing programsthat enable Deloitte to clearly differentiate itself in a crowded and increasingly noisy market.   Jonathan recently launched Deloitte’s highly successful and award-winning advertising campaign.

Jonathan speaks and writes frequently on issues related to sales and marketing strategy.   His critically acclaimed book, “Brand Resilience:   Managing Risk and Recovery in a High-Speed World,” was published by Palgrave Macmillan in May 2011.   The book identifies the strategies and tactics that senior executives can employ to prevent their brands from falling prey to deliberate and inadvertent acts of brand sabotage.

Prior to joining Deloitte as a partner in 1997, Jonathan was the Chief Marketing and Sales Officer and member of the executive committee at CCH, a NYSE-listed professional publishing and software company.

Outside of work, Jonathan is an avid long-distance runner, a devotee of public radio, a long-time Chicago Public Media Board member, and an adjunct faculty member at Northwestern University, where he teaches courses on branding, customer loyalty, and customer experience.

Visit the Sunrise Executive Series webpage for more information.

Read Jonathan Copulsky’s interview with Chicago AMA.

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