Fred Richards, Chief Creative Officer & Partner, Kaleidoscope to Speak at BrandSmart 2016

 

BIO:

Kaleidoscope_Logo_RegularAs Kaleidoscope CCO, Fred plays an integral role in the growth and evolution of the firm’s strategic creative vision, client service processes and business development efforts. He ensures that Kaleidoscope leverages its diverse creative talent from all offices in Chicago, New York and Europe to generate fresh, strategic packaging design solutions for clients.

Fred joined Kaleidoscope in 2014 and has worked in the international design industry for more than 20 years, specifically in the “Fast Moving Consumer Goods” category. Having worked for some of the world’s leading branding and design companies in Britain, USA, Switzerland, Fred brings a multifaceted perspective and rich design philosophy to Kaleidoscope’s design.

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