“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.” – Miles Beresford Kington

by Gary Kash 

The combination of enhanced marketing knowledge and the wisdom of how to execute smartly will help you get where you want to be in 2022. Be at Brand Smart 2017.

“Too busy.” “Too many deadlines.” “I know what I need to know.” “Not enough return on my investment.” My sentiments before attending Brand Smart 2016. Wrong. What happened was I complemented my marketing arsenal with words of wisdom from the select few who had successfully navigated the roaring seas of change to make an impact. Hearing the case studies, the underlying strategies and how these were translated into superior execution that resulted in brand growth made me a smarter and better consultant.

Critically, I heard the same story from younger as well as more seasoned marketing professionals as we shared war stories, lies and cocktails. We learned. We grew. We got smarter. We were going to be better. It made me want to give back.

And, so I shall.

This year I will share a presentation in which I provide a new perspective on the critical importance of a powerful, emotional, positioning platform. And, you will have a blueprint so you can develop your own platform; one that connects consumers to your brand. Correct, it is not about connecting your brand to consumers; rather, having people wanting to connect with you.

Knowledge and wisdom gleaned in a single day from some of the best marketing minds in the world. Not a bad ROI. And, there may even be a fruit salad.

 

Brand Smart 2017

“The New Brand Journey: A Day of Master Classes”

April 27, 2017, 7:30am – 5:00pm

Gleacher Center at University of Chicago, 450 N Cityfront Plaza Dr, Chicago, IL 60611 

REGISTER NOW

 

ABOUT THE AUTHOR

Gary Kash’s experience spans consulting, brand marketing, advertising and marketing research. As President of Insights in Marketing, his counsel was sought by companies like MillerCoors, CDW, Gerber, General Mills, Liberty Mutual, Pepsico and S.C. Johnson. Gary’s ability to guide and counsel others has resulted in him being mentor to many and a sought-after speaker. Recently retired from corporate America, Gary now leverages his wealth of successful consulting experiences to help businesses of all sizes and industries prosper. You can email him gary@gkmarketinginsights.com or reach him at: 847-217-4500.

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