Program: 6:00 – 9:00 PM

Registration and Networking: 6:00 – 7:00 PM
(Includes beer, wine, & appetizers)

Presentation: 7:00 – 8:30 PM, Networking – 9:00 PM

Location: 1871
222 W Merchandise Mart Plaza, 12th Floor, Chicago, 60654

The Evening With Experts series, including its annual capstone event, The CMO Panel and new Marketing Slam, tackles the latest marketing issues to enable marketers to be a step ahead of the fast-changing business landscape.

Upcoming Events

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Mark Fenne, Director of Channel Marketing, Weber Stephen Products to Speak on Sept. 29, 2015

On September 29, Mark Fenne joins Chicago AMA to present “Creating a Hands on Brand Experience, ” for our September Evening With Experts Program. BIO: Mark has held numerous sales and marketing positions over the last 20 years with World Kitchen, the Sanford division of Newell-Rubbermaid, and Wilton Industries building strong global brands including Chicago […]

Past Events

June 14, 2016 - Applied Google Analytics: Insights & Action

AndyCrest  Take a deep dive into Google Analytics to make better decisions.

Andy shows us 12 reports within Google Analytics to help you better understand your audience and your content performance so you can improve your site’s effectiveness.

View more info on this event, HERE

March 22, 2016 - Applied Google Analytics: Insights and Actions from 12 Reports

AndyHeadshotAGENDA:

6:00 – 7:00 PM
Registration, networking, heavy appetizers and wine, beer, and sodas

7:00 – 8:30 PM
Presentation and Q&A

Take a deep dive into Google Analytics to make better decisions. Andy will show you 12 reports within Google Analytics to help you better understand your audience and your content performance so you can improve your site’s effectiveness.

If you have a website – this is a must-attend event!

The majority of websites use Google Analytics. It’s ubiquitous. But are marketers using it properly? Not really. Many marketers are using it only for reporting, not analysis. A lot of marketers are using Analytics wrong.

In this lesson, we’ll look at specific ways to use Analytics to do real analysis, to answer questions and draw conclusions.

  • Reporting vs. Analysis: How most marketers get Analytics wrong
  • Turning ideas into questions
  • Analytics Insights

February 23, 2016 - Marketing Slam 2016 "6 Keys to Unlocking Engagment"

Marketing Slam visualA special Chicago AMA Evening with the Experts “5 Overlooked Keys to Unlocking Engagement.” Our speakers 10-minute presentations uncover five different perspectives, techniques, and opportunities for enhancing customer engagement that others may not be aware of, or not sufficiently understand.

Take a look at the SIX presentations here.

Oct. 22, 2015 - Optimize Marketing Automation to Drive Revenue

Program: 6:00 – 9:00 PM

Registration and Networking: 6:00 – 7:00 PM (Includes beer, wine, & appetizers)

Presentation: 7:00 – 8:30 PM

Location: 1871, 222 W Merchandise Mart Plaza, 12th Floor, Chicago, 60654

FullSizeRenderSpeaker: Hubspot Recommended, Kent Ecklor, Global Digital Marketing Director, CDK Global

Be the destination and let your target audience reach you through inbound marketing.  HubSpot recommended CMS (Content Management System) expert, Kent Ecklor of CDK Global, will help us navigate the enterprise of marketing automation.  Kent’s CDK case study and his insight on tools and applications will leave you confident in selecting and structuring a marketing automation system that grow sales, boosts market presence, and analyzes performance.

You will also learn about:
– Considerations for structuring your inbound marketing strategies
– Structuring your CMS to generate, nurture & manage sales leads
– Create a lead scoring system within your CMS
– Understand the future of CMS and inbound marketing platforms

CDK Global is a B2B company that provides integrated technology solutions to over 26,500 Auto, Truck, Motorcycle, Marine, Recreational Vehicle and Heavy Equipment dealers throughout the world.

Sept. 29, 2015 Experiential Rolling Tour: Creating a Hands-On Brand Experience

Mark_Fenne_reduced_weberlogo2Program: 6:00 – 8:30 PM

Registration and Networking: 6:00 – 7:00 PM (Includes beer, wine, & appetizers)

Presentation: 7:00 – 8:30 PM

Location: Weber Grill, 539 N State St , Chicago, IL 60654

The event registration table will be in the lobby of Hilton Garden Inn at the entrance to Weber Grill. Hilton Garden Inn Valet parking will be validated by Weber Grill and cost $16.

Speaker: Mark Fenne, Director of Channel Marketing, Weber Stephen Products. Read his bio here.

Attendees Will Learn:

1. How to employ the strategy of Test, Refine, Scale to a experiential marketing platform
2. How to create a hands-on-brand experience that drives results
3. How let the consumer data drive where your marketing investment is made

Thursday, June 11, 2015 - CMO Panel - The Future of Marketing

Significant shifts are happening within the marketing landscape which are dramatically influencing how marketing leaders strategize and prioritize for success. While there’s lots of uncertainty, the only thing that is clear is that sticking to the status quo will likely result in failure.

Increasingly, marketers must evaluate changing media, customer behaviors, technology platforms and talent to set their organizations up for success in the near-term future. They must also consider altering the way in which they promote their brands, incorporate new outlets, collaborate with internal teams and external partners to create more dynamic and efficient marketing teams that drive results.

Chicago AMA brings together a panel of leading CMOs to discuss:
1) Digital disruption
2) Changing demographics and customer behaviors
3) Data-driven marketing
4) Content marketing and ROI

Panelists:

Megan Bueschel

Megan Bueschel

SVP/Chief Marketing Officer

Mario Tricoci Hair Salons & Day Spas

Sandy Kolkey

Sandy Kolkey

Chief Marketing Officer

Turtle Wax, Inc

Patrick Bernardi

Patrick Bernardi

Chief Marketing Officer

Hu-Friedy Mfg. Co.

Daniel Ash

Daniel Ash

Chief Marketing Officer

The Chicago Community Trust

Moderator:

Pete Krainik

Pete Krainik

Founder and CEO

The CMO Club

Thursday, Feb 26, 2015 - U.S. Cellular® Brings Shark Tank to Main Street

The Art & Science of Partner Affiliation to Elevate and Expand Your Brand Story
Join us on 2/26 as we host another thought-provoking event in our Evening with Experts series. This time it’s Cristel Turner, Director of Brand Advertising, Strategy and Business Marketing walking us through U.S. Cellular’s strategic partnership with Shark Tank.

Learn branding & partnership best practices and network with your marketing peers at the uber cool 1871 Chicago. Come to be inspired, make connections and get applicable takeaways to enhance your own brand, marketing and partner strategies.

Challenge:

Being the 5th largest national wireless carrier, U.S. Cellular has 23 markets of operation where they need to build awareness and credibility amongst business owners. Their regional spot buys have historically prohibited them from executing large-scale national partnerships that their competitors have successfully leveraged to drive visibility and credibility (NFL, The Voice, NCAA, VMAs)… partnerships that would never even begin to pay for themselves for U.S. Cellular.

Question:

How can U.S. Cellular crack the code and find someone with big enough shoulders for the brand to stand on to scale their brand exposure, while still staying committed to the smaller markets they choose to serve?

Solution:

Go to your consumers vs. getting them to come to you! It was clear that access was the missing link for business owners in their markets. Like the brand, they too were “the underdog” in comparison to the startup culture in major urban centers, lacking the mentorship/advice, knowledge, and resources to take their business ideas to the next level.

They saw an opportunity to positively impact the lives of business owners in their markets as “the champions of small-town entrepreneurial access.” And against all odds as a regional buyer, U.S. Cellular knew just the partner to bring their vision to life.

Introducing…Shark Tank…one of the most sought-after properties by brands. In today’s ‘start-up era,’ it has exploded into pop culture. Its Sharks have become national celebrities and idols for aspiring entrepreneurs. The program has seen tremendous audience growth entering its 6th Season and caters to a loyal, business savvy fan base.

The Results:

Borrowed equity from Shark Tank moved the needle for U.S. Cellular and then some. Their regionally-targeted program generated national exposure beyond just their footprint, granting them visibility and credibility on the same level playing field as their competitors. These results can’t be bought, especially from a standard media buy.

Speaker: Cristel Turner, Director, Brand Advertising, Strategy & Business Marketing, U.S. Cellular®

Cristel TurnerCristel Turner, Director, Brand Advertising, Strategy & Business Marketing, U.S. Cellular®

A seasoned Brand and Communications Strategist with both consumer and B2B experience across CPG and retail technology sectors. Well known as an “unconventional creative thinker”, with a strong muscle for leading and collaborating on: brand turnarounds, launching new initiatives, new product positioning and integrated marketing communications planning & content development.

I have extensive agency management experience and well versed in creative content development across disciplines including digital. I have vast leadership experiences across consumer insights, CRM, marketing communications, and innovation “white space” scoping within a variety of food categories: Cheese, Beverages, Desserts, Enhancers, Meals/Frozen.

Jazzed by the fuzzy front-end of problem solving; I enjoy applying innovative thinking to unlock consumer opportunity through creative messaging, new product/service scoping or refreshing brand strategies.

Valued as a thought leader inside of Kraft, I directed new campaign creation for America’s beloved brands (e.g. Kraft Cheese, Miracle Whip, Jell-O, A1, Kraft Mac & Cheese) and lead the launch design and editorial creation for the Kraft Food & Family CRM program while consulting on acquisition optimization models.

In February 2011, I began successfully leading the development of a new juice platform for PepsiCo with projected potential of $150MM – $175MM.

Joined U.S. Cellular in 2012 to help transform brand marketing including a fully integrated Small Business effort to grow base revenue of over $400MM

Check out our photos of previous Evening with Experts events! A special thank you to all attendees, sponsors, speakers, and volunteers for making each one a success.

Photos courtesy Paul Audia.