Evening With Experts: CMO Forum Panelists Announced!

Chicago AMA Announces CMO panelists for its Tuesday, June 17, 2014 Evening With Experts CMO Forum “Perspectives on the Future of Marketing.” For more information on this program, visit: Chicago AMA’s Evening With Experts Series.

PANELISTS:

John Anton, Vice-President and General Manager, Valspar

John Anton started his career in sales at Nabisco, later became a strategy consultant for Kurt Salmon, and then spent eight years in marketing at Mars Petcare. In 2010, he joined Valspar to lead that company’s shift from a largely private-label brand to one of the leading consumer paint brands in the U.S. He is a frequent speaker with CMO Collective, on their Governing Body, ANA Marketing Masters and published in AdAge, Adweek to name a few.

 

Christopher Kohn

Christopher Krohn, CMO and President, Restaurant.com

Restaurant.com President and Chief Marketing Officer Christopher Krohn oversees the growth and development of the nation’s largest restaurant deals site. With direct oversight of the company’s information technology and marketing teams, Krohn is focused on optimizing the consumer experience to drive the business and brand forward. A veteran e-commerce leader, Krohn has extensive experience scaling businesses and cultivating strong consumer-facing brands and teams.

Prior to joining Restaurant.com, Krohn served as the chief marketing officer and vice president of business development at Whitney Automotive Group marketing the business’ multiple consumer-facing brands. He also has served in key marketing leadership roles at Harrah’s Entertainment and the Chicago Mercantile Exchange, building consumer loyalty and brand equity. Krohn marries his marketing skills with a background in information technology and strategy, and has done consulting work for Bain & Company, Hewitt Associates and Accenture.

Previously an instructor of computer science at Northwestern University and adjunct assistant professor of marketing at the Chicago Booth School of Business, Krohn holds a Bachelor of Arts degree from Northwestern University and an MBA from the University of Chicago.

 

Rodrigo Sierra, Chief Marketing Officer, American Medical Association

Rodrigo has a history of being a brand repositioning, media and public affairs expert with a proven record of developing innovative solutions. And now during a time of dramatic change with new healthcare legislation, he is tasked with re-aligning the organization, changing their brand purpose and marketing focus across all constituents.

With a distinctive and award winning career, Sierra has been instrumental in achieving meaningful results in high-profile corporate, media, government and regulatory positions. His brand & crisis management expertise and experience in strategy, policy and organizational issues have equipped him to create and implement proactive initiatives that effect positive change and sustainable impact.

 

FeilHeadshotsquareKim Feil, President , CMO Club – Chicago Chapter

Kim Feil leads in transformations by identifying profitable consumer, channel and marketing directions to tap unrealized competitive advantage. She has been a retailer, general manager, consultant and ecommerce leader in marketing, sales and strategy at OfficeMax, Walgreens, Sara Lee, Kimberly-Clark, Information Resources Inc, CadburySchweppes and Frito-Lay, giving her a unique 360-degree and multichannel perspective. As EVP, Chief Marketing and Strategy Officer for OfficeMax, she led marketing and innovation growth strategies for this $6 billion multi-channel retailer as it merged with Office Depot in 2013, including the national launch of its new business Services platform. As the first Chief Marketing Officer for Walgreens, she created a new marketing center of excellence to position the company as a leading community health and daily living destination for the company’s six million daily customers, delivering new retail, pharmacy, health and cause-based growth programs. The “ArmYourself” flu campaign earned the 2011 Grand Reggie and recognition as the 2011 top global retailer campaign by Oracle World Congress.

She has been named a “Woman to Watch” by Ad Age, Crain’s Chicago Business, Consumer Goods & Technology and Diversity Journal magazines; dubbed a “futurist” by Fortune Magazine in its nomination of her to their 2011 “Executive Dream Team”; recognized by Advertising Women of New York in 2010 for “Changing the Game” and inducted into the In-StoreMarketing Institute Hall of Fame. She is president of the CMO Club Chicago chapter, serves on the Global Retail Marketing Association Advisory Board and is active in the American Heart Association Go Red for Women campaign andthe Network of Executive Women.

MODERATOR:

Tim Moran is currently the Editor in Chief of CMO.com by Adobe, the company’s thought leadership site for digital marketing insights, expertise, and inspiration for and by marketing leaders. He was among the team who founded the site more than five years ago. Prior to that, Moran spent 20+ years as editorial management in the B2B technology press, including EE Times, InformationWeek, and TechWeb.

 

MediaMath to Sponsor CMO Forum

Today, MediaMath, a global technology company leading the movement to revolutionize traditional marketing and drive transformative results through its TerminalOne Marketing Operating System™, announced it would be sponsoring Chicago AMA’s Evening With Experts: CMO Forum – Perspectives on the Future of Marketing.

MediaMath’s TerminalOne Marketing Operating System™ activates data, automates execution, and optimizes interactions across all addressable media, delivering superior performance, transparency, and control to all marketers and better, more individualized experiences for consumers. Powering the operations for thousands of marketers, including those representing 55 percent of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem. Key clients include every major agency holding company, operating agencies, and top brands across verticals.

We are excited to have such a cutting-edge digital marketing technology firm sponsoring this event. It speaks great volumes about the quality of programs and speakers Chicago AMA continues to bring it’s constituents.” – Michael Long, Chicago AMA Executive Director

MediaMath Chicago Contact:
Ben Beal
Director, Sales – MediaMath
445 N. Wells #301, Chicago, IL 60654
bbeal@mediamath.com / mobile 312-399-5696 / desk 312-800-9226
 
Headshotdigital_squareChicago AMA Contact:
Michael Long, MPA, CAE
Executive Director – Chicago AMA
645 N Michigan Avenue, Suite 800, Chicago, IL 60611
(312) 280-0449 office
 

Tim Moran, Editor of CMO.com Visits Chicago AMA

Having just published, CMO Impact Study: 9 Key Learnings,  Tim Moran, Editor-in-Chief, CMO.com, will join the Chicago AMA on June 17 for Evening With Experts: CMO Forum: “Perspectives on the Future of Marketing” to be our special guest moderator of the CMO Panel to lead the discussion surrounding:

  • how the CMO role is changing to adapt to the landscape
  • increased collaboration with CIOs and CTOs
  • thoughts on talent/marketing organization implications; and
  • what CMOs are looking for in hiring their next gen teams

As an added bonus, all attendees will receive a copy of the CMO Impact Study: 9 Key Learnings, which reveals the strong correlation between a firm’s marketing capability to its overall performance, among other tenets.