Monday May 15, 2017   |   Time: 5:00pm – 9:00pm   |   30 W. Monroe St #400, Chicago, IL 60603

Hosted By:

Prepare for Your Next Career Move

Career Smart is designed to meet the needs and interests across a range of experience levels:

  • Beginners – for graduating students who are currently seeking entry-level positions and want to gain a better understanding of the career pathways in the field of marketing plus tips on how to position themselves
  • Up & Comers – for young professionals who are thinking about their career roadmap and want to explore other areas in the field of marketing, plus gain new insight on how to grow their visibility
  • Experienced – for seasoned professionals who want to understand and / or explore new career opportunities in the field of marketing (whether in new industry verticals or brand, agency or start-up environments), plus discover additional ways to expand their professional brand

Agenda

5:00 p.m. – 5:30 p.m.

Registration & Networking

5:30 p.m. – 6:00 p.m.

Welcome & Keynote

John Aiello, Co-Founder and Chairman of the Board, SAVO

Learn the marketing story of Marketer-turned-Entrepreneur-turned-Executive Chairman John Aiello.

6:00 p.m. – 7:15 p.m.

Job Fair Studio Session 1

Panel 1:  Top Emerging Roles in Marketing – How to Pivot, Land & Succeed

Do you wonder how successful professionals stay at the top of their game in our dynamic field? Are you curious about how to spot trends and changes in career paths as they occur? These panel members with jobs in high-demand and emerging areas share their journeys, strategies and tips for spotting opportunities and staying relevant.

Workshop 1: Breaking Through in Today’s Marketplace – LinkedIn Workshop

LinkedIn connects the world’s professionals to make them more productive and successful. With more than 467 million members worldwide, LinkedIn is the world’s largest professional network on the Internet. It helps members network, stay connected and stay informed; advance their careers or learn new skills; and work smarter to attract, recruit and hire talent, market products and services, or find leads to generate sales. LinkedIn provides an invaluable tool to marketers both for their professional responsibilities and career development. During this session, experts from LinkedIn will discuss best practices for marketers on how to leverage the platform.

7:15 p.m. – 7:30 p.m.

Networking Intermission

7:30 p.m. – 8:45 p.m.

Job Fair Studio Session 2

Panel 2:  Tips to Delivering Results in Agency, Non-Profit and Start-Up Cultures

Are you undecided about the size and type of company into which you best fit?  Do you have what it takes to succeed in a specific organization?  Different metrics measure success and advancement in different contexts. This group of panelists answers your questions about the roles, expectations and deliverables that have led to their success within their respective job cultures.

Workshop 2: Breaking Through in Today’s Marketplace – Media Training Workshop with Noeleen McGrath

In this workshop, executive media training coach Noeleen McGrath will teach you the basics on how to effectively communicate and professionally present yourself or a company in the eyes of the media. You’ll learn about the media, who they are and their motivations, messaging structure, and on-camera appearance.

8:45 p.m. – 9:00 p.m.

Wrap Up & Close

Keynote Address

From Marketer to Entrepreneur to Executive Chairman

John Aiello

Co-Founder and Chairman of the Board for SAVO
Adjunct Lecturer of Marketing, Kellogg School of Management at Northwestern University

Bio:

As Co-Founder of SAVO, John spent most of the past 13 years pioneering, defining, and evangelizing the Sales Enablement software category. Under John’s leadership as CEO, SAVO became the unquestioned leader in Sales Enablement, growing at a rate of 40% + per year, each year of its existence. Having turned the reigns of SAVO’s leadership into the hands of its new CEO, Mark O’Connell, in late 2010, John is still quite active on SAVO’s Board of Directors. In this new capacity, John leverages his experience and deep domain knowledge to help shape the strategic direction for the organization. He also remains a chief evangelist for promoting the importance and business value of Sales Enablement.

A classically-educated and trained marketer, John has spent his entire career at the crossroads of marketing and sales, developing and implementing innovative ways for these two critical disciplines to drive better results by collaborating more effectively and efficiently. In his prior role as CEO of SAVO, John managed all key aspects of the company including Sales, Marketing, Finance, Technology, and Operations. John’s vision, leadership, and commitment to customer results helped to drive the explosive growth of the market and the company. Today, SAVO has more than 200 employees is continuing to grow at a rapid pace.

Prior to SAVO, John served as Vice President of Sales and Marketing for Sundance Homes, a publicly-traded homebuilder. He also served as Brand Manager for the Miller Brewing Company and Director of Marketing for a Chicago-area private high school.

John holds a BA from the University of Illinois, where he graduated in the top 1% of his class in 1990. He also holds an MBA in Marketing and Finance from Northwestern’s Kellogg School of Management, where he graduated in 1995. John has been a frequent speaker for the American Marketing Association, University of Illinois, Kellogg School of Management, University of Chicago’s Booth School of Management, University of Notre Dame Business School and many other institutions on topics related to sales/marketing effectiveness and entrepreneurship. In 2009, John was inducted into the Chicago Entrepreneur Hall of Fame. John is currently serving on the Boards of the Chicagoland Chamber of Commerce, Chicago Entrepreneur Center, SAVO, and two other rapidly-growing Chicago-based software startups.

Since choosing to step down as SAVO’s CEO, John has volunteered his time in the non-profit sector. John and his wife of 18 years, Carla, live in Arlington Heights with their two beautiful sons.

Job Fair Studio Session 1

Panel: Top Emerging Roles in Marketing – How to Pivot, Land & Succeed

Marty Kohr

Lecturer and Director for Part-Time IMC Program
Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications
Twitter: @MartyKohrNU
Twitter: @MedillSchool
Facebook: /MedillNU

Bio:

Marty Kohr joined Medill IMC in 2008 after three decades in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser, The Chicago Tribune, Heinz and Kellogg.  Among many professional accomplishments, he was the leader for the DDB Budweiser team that developed the “Whassup!” campaign recognized with the Grand Prix from the Cannes International Festival of Creativity.  Marty also led the team that created the Athena award winning “What’s In It For You?” campaign for The Chicago Tribune.

Marty holds a dual appointment as faculty member in Medill IMC and as Director of the Part Time graduate program.  He teaches persuasive messaging and entertainment marketing.  He advises how to effectively engage with the real world and prospective employers via programs like talentQ, our students’ quest to better understand the talents and skills for success in the marketplace of tomorrow.

As Director of the IMC Part Time program, Marty is charged with deepening our relationship with current students as well as increasing awareness among prospective students and corporate human resource managers.  He is developing aggressive plans to maximize opportunities for students, alums and prospects at our new classroom space at 303 E. Wacker Drive.

Marty is also Director of the American Association of Advertising Agencies (4As) Institute of Advanced Advertising Studies (IAAS).  Along with IAAS Academic Chair, Frank Mulhern and the 4As board, this young professional education program offers many benefits for IMC students, alumni, faculty and employers.   He also runs “Powering Creativity” workshops for Medill students and young professionals.

Marty lives in Evanston with his spouse and high school sweetheart, Louanne, also a former advertising person turned educator.

Jack Thornburg

Director of Services & Customer Success
UpCity

Twitter: @jacktweets2
Twitter: 
@upcityinc
Facebook: /upcityinc

Bio:

Currently the Director of Services & Customer Success at UpCity, Jack has led search engine optimization campaigns at both the local and national level. With clients ranging from local car dealerships to national banks, Jack has adapted SEO best practices to fit a variety of organizations. Outside of work, Jack can be found sipping good coffee, riding his bike, or testing out ways to do both at the same time.

Francesca Moceri

Account Director
Havas Chicago

Twitter: @HavasChi
Facebook: /HavasChicago/

Bio:

Francesca Moceri has focused her 13-year career on integrated communications. “I bring my full personality to the table, infusing passion and curiosity for answers in everything I do,” she reflected. “I am relentless in my pursuit for growth, with an eye for leveraging data and ever evolving technologies to develop solutions that marry business objectives with meaningful customer insights.” With a B.S. in Marketing & Finance from Miami University, Francesca currently serves as Account Director at Havas Worldwide Chicago. Her client accounts include AutoZone, Deoleo (Bertolli Oils & Vinegars, Carapelli Oils), Mizkan (Bertolli Sauces, Ragú Sauces), Reynolds Consumer Products, Sony PlayStation and TD Ameritrade. Past employers include FCB Global, Cramer-Krasselt, Energy BBDO, and Young & Rubicam.

Evan Scanzera

Analytics Manager, North American Nutrition
PepsiCo

Twitter: @PepsiCo
Facebook: /PepsiCo/

Bio:

Evan Scanzera is an Analytics Manager for PepsiCo’s North American Nutrition brands, which includes Tropicana, Quaker, Gatorade, and Naked Juice.  He specializes in media planning and measurement for Quaker and Tropicana, specifically TV and Digital marketing, as well as, point of sales analysis for in-store promotions.  Previously, Evan worked at Nielsen in the Marketing ROI area leading Marketing Mix Models.  He graduated from Loyola University Chicago with a double major in Marketing and International Business and a minor in Economics.  He is currently pursuing an MBA at University of Chicago’s Booth School of Business and spends any additional free time training for his third marathon.

Alyssa Conrardy

Co-Founder and President
Prosper Strategies

Twitter: @AlyssaConrardy
Twitter: @prosperstrat
Facebook: /prosperstrategies

Bio:

Alyssa Conrardy has spent her entire career in digital marketing, and is recognized by corporate and nonprofit clients for her ability to craft and lead digital communications campaigns that build community, drive change and measurably impact the bottom line.

Alyssa is an award-winning marketing strategist with a unique ability to build fully integrated campaigns that do more than inspire brand awareness and affinity–they drive sales. She has a strong focus on utilizing marketing research and data to inform campaign strategy and developing robust reporting dashboards that make it possible to measure marketing success in real time. Thanks to her background in journalism, Alyssa also understands how to weave digital and traditional PR strategies together seamlessly.

When she isn’t busy building brands and tackling communications challenges with her clients, who have included major government offices, prominent nonprofit organizations and one of the three largest public school districts in the country, Alyssa spends her time shaping the culture, creativity, and social impact mindset that drive Prosper Strategies’ work.

Alyssa writes frequently about the intersection of marketing and social impact, and has been featured in The Wall Street Journal and PRWeek Magazine. She is also the recipient of one of PRWeek’s prestigious personality awards. Recently, Alyssa worked with the Google Business Leaders program to build and lead their first-ever brand messaging and storytelling workshop, which Google is now sending her around the country to teach. She has served as an advisor and mentor for Impact Engine, Chicago’s accelerator for social impact companies, and regularly provides pro bono consulting services to small nonprofit organizations through Catchafire, an organization that pairs skilled professionals with nonprofits that need support in areas like marketing, accounting and web design.

Prior to launching Prosper Strategies, Alyssa worked with iconic global brands such as got milk?, Yum! Brands, Abbott Labs, Careerbuilder and World Hunger Relief while at global PR firm Weber Shandwick and B2B marketing consultancy Movéo. Alyssa is a graduate of the University of Wisconsin School of Journalism and Mass Communications.

Workshop: Breaking Through in Today’s Marketplace – LinkedIn Workshop

Alison Jensen

Senior Account Executive
LinkedIn

Bio:

Alison Jensen is a seasoned sales and marketing professional with a proven record of success in developing strategic solutions for clients.

Her background includes client-facing positions at renowned corporations and agencies such as LinkedIn, Tribune Company, NBC Universal, Sun-Times Media Group, Omnicom Media Group and FRED & Associates. She is experienced in marketing strategy and media selling and buying with a focus on digital media.

Alison is results driven and has created and implemented successful campaigns for clients across Retail, CPG, Education, Financial Services, Healthcare, Non-Profit, Travel, and Automotive industries.

She’s a graduate of The University of Illinois (I-L-L…I-N-I) and recent board member and director of Chicago Interactive Marketing Association and Goodman Theater’s Scenemakers Board. She developed the market’s first certificate program in Interactive Marketing with DePaul University and lead CIMA’s scholarship program for college students.

Brent Hicks

Enterprise Account Executive, LinkedIn Marketing Solutions
LinkedIn

Bio:

Brent Hicks believes in the power of ideas and he works with clients, colleagues, and partners to tell the story of those ideas and bring them to life. Brent also believes the bookends to any idea are insights and a goal in mind.

Over the past seven years, Brent has been studying the industry through the lens of B2B. From starting this journey at FoxNews Channel & sharpening content marketing tools at The Atlantic, he has most recently entered the world of data & content marketing combined at LinkedIn.

Currently, he focuses on helping Microsoft be effective marketers through ideas & insights that drive results and revenue across their business groups.

Job Fair Studio Session 2

Panel: Tips to Delivering Results in Agency, Brand, Non-Profit and Start-Up Cultures

Eve K. Geroulis

Director, MSIMC Program, Senior Lecturer
Loyola University of Chicago Quinlan School of Business

Twitter: @egeroulis
Twitter: @LoyolaChicago
Facebook: /LoyolaChicago

Bio:

Eve Geroulis joined the faculty of Loyola University Chicago School of Business in the fall of 2003 where she imparts her professional executive experiences in the classroom, ranging from international advertising agencies to hi-tech start ups. She has also taught graduate courses at the Edhec School of Business in France, The American College of Greece in Athens and Loyola University’s Rome Campus. She continues to work with institutions in Europe and the United States addressing how companies can best leverage post-modern digital and global market realities across communication initiatives and has addressed the subject at a variety of forums including Google, The Conference Board and the European Union Marie Curie Conference on Research & Innovation in Brussels. She also delivered a Tedx Talk in Athens in October 2011.

Eve holds her BA in political science and journalism from Loyola University Chicago and her MSA from Northwestern University.

Jenna Drenten

Assistant Professor of Marketing
Loyola University of Chicago Quinlan School of Business
Twitter: @jennadrenten
Twitter: @LoyolaChicago
Facebook: /LoyolaChicago

Bio:

Dr. Jenna Drenten is an assistant professor of marketing in the Quinlan School of Business, where she teaches undergraduate and graduate courses in marketing and integrated marketing communications. Jenna’s primary stream of research aims to understand identity creation, maintenance, and transitions in the modern marketplace

Before pursuing her Ph.D., Jenna worked in corporate communications at BMW Manufacturing Co. in Greer, SC and worked in special events and marketing at Minyanville Media, Inc., an Emmy-Award winning online financial publishing company in New York City.

Prior to joining the Quinlan faculty, Jenna was an assistant professor of marketing in the Boler School of Business at John Carroll University.

Christine Hutchison

CMO and Brand Strategy
Proxfinity, Inc.
Twitter: @proxfinity
Twitter: @ch_proxfinity
Facebook: /proxfinitytechnologies

Bio:

Christine is passionate about collaboration, workplace engagement and human 2 human connection. A serial entrepreneur, Christine currently serves as co-founder and CMO of Proxfinty, a Chicago based B2B wearable tech company offering a first-to-market networking smart badge used for business meetings and conferences. Prior to launching Proxfinity in 2014, Christine founded, ran and sold a fair trade consumer products business. Christine started her career in the financial service sector at Hewitt Associates and Northern Trust. She enjoys volunteering with inner-city youth, spending time with her family and sailing.

Aaron Lobliner

SVP, Managing Director, Chief Strategist
PrizeLogic

Twitter: @umtrueblue
Twitter: @PrizeLogic
Facebook: /PrizeLogic

Bio:

Aaron Lobliner is a digital marketing leader with specific expertise in incentivized engagements and shopper marketing.  His 20+ year career spans with many of the largest brands in the world on consumer facing marketing and promotional programs. He currently manages the Chicago office for PrizeLogic, overseeing strategy, client service and sales in support of brand and agency clients – including work for brands like McDonald’s, T-Mobile, MillerCoors, PepsiCo, Beam Suntory, Sam’s Club, Wrigley and ConAgra.  He previously led client service and strategy teams in the Shopper Marketing agency world and has worked on the client side in Retail buying and merchandising.

Tiffani Saxton

Product Marketing Leader, B2C & Insurance Solutions
Arity, founded by AllState

Twitter: @tiffsax

Bio:

Tiffani is a collaborative, energetic, and multi-skilled leader with diverse marketing and advertising management experience. She currently leads marketing for consumer products and insurance solutions at Arity, a start-up founded by Allstate in May 2016. Prior to this role, she worked on the consumer marketing team for the corporate Allstate brand. Tiffani spent the first 10 years of her career on the advertising agency side of the business, then led digital innovation at Chicago adtech firm, Centro. She moved to client-side marketing after completing her Integrate Marketing Communications graduate degree at Medill. Tiffani is also a University of Tennessee, Knoxville alum with a bachelors in communications and journalism.

Christina Bradway

Marketing Manager
YMCA of Metropolitan Chicago

Twitter: @YMCAChicago

Bio:

Christina Bradway is the Marketing Manager for the YMCA of Metropolitan Chicago, demonstrating her recognized talent bridging print, content and digital marketing channels to create a cohesive brand. As the official Brand Advocate of the association, she also helps to ensure that the mission of the organization to impact the lives of children and families is always at the forefront of the message. After receiving a Cum Laude degree in modern languages from Millsaps College, she launched into early successes in visual communication for the for-profit industry by creating engaging graphic designs, mastering the art of print, spearheading marketing campaigns, generating lasting brand identities, establishing creative teams, and pushing forward into then-uncharted territories connecting targeted data with variable design. Pivoting into the nonprofit sector, she spent several years as part of an award-winning website and social media team in Memphis, Tenn., before relocating with her husband John to Chicago’s West Loop in 2014.

Workshop: Breaking Through in Today’s Marketplace – Media Training Workshop with Noeleen McGrath

Noeleen McGrath

Founder and President
McGrath Comm
Twitter: @McGrathComm

Bio:

Noeleen McGrath is the Founder and President of McGrath Comm. They specialize in executive media training and executive presentation skills coaching.

Noeleen was an award-winning television news journalist for 12 years at the network and local levels. Her years of interviewing executives convinced her to develop programs that emphasized messaging, on-camera and crisis communication skills. McGrath works primarily with executives in Fortune 500 and Fortune 1000 companies.

The greatest compliment Noeleen ever received from a client:

“While other trainers I’ve worked with have left their students with a list of “do’s and don’ts” to worry about, Noeleen left them with the two things they really need: new skills and the confidence to use them.”

Fun Fact: When she’s not working, you’ll find Noeleen on the beach playing 2s volleyball, walking her rescue dog, Molly, or wrangling her twin boys, with the help of her husband.