 Dr. Philip Kotler
Professor, International Marketing
Northwestern University Kellogg Graduate School of Management
Keynote AddreSS - Are yOU a BRAND-RUN Company?
Randy Susan Wagner Chief Marketing Officer
Orbitz
Building brand value through innovation
Brooks Boyer
Vice President and Chief Marketing Officer
Chicago White Sox
Mike O'Malley
Director - External Marketing
Tellabs
and
 Steve Johnson
Senior Vice President and Partner
Slack Barshinger
HOW TELLABS "INSPIRED THE NEW LIFE" by REPOSITIONING THE BRAND TO MEET CUSTOMER NEEDS
Eric Brinker
Director of Brand Management and Customer Experience
JetBlue Airways
THE JETBLUE BRAND EXPERIENCE: BRINGING HUMANITY BACK TO AIR TRAVEL
Dustin Cohn
Director of Gatorade & Propel Innovations
Gatorade
BRAND ESSENCE: THE SOUL OF THE BRAND
Cindy Hill
Director, Marketing, Openings
W Hotels Worldwide
BRAND IMMERSION
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360°Point of View Panel
 Rich Jernstedt
Fleishman-Hillard
Corporate branding and reputation
Bob Bernstein
Executive Vice President
and Media Director
Draftfcb Chicago
Integrated marketing and new media
Curt Schreiber
VSA Partners, Inc.
Brand identity and design
John Grace
Partner
BrandTaxi
Brand strategy
 Mike Beirne - Panel Moderator
Senior Reporter
Brandweek |
