Dr. Philip Kotler

Professor, International Marketing
Northwestern University Kellogg Graduate School of Management

Keynote Address - Are You a Brand-Run Company?

Randy Susan Wagner

Chief Marketing Officer
Orbitz

Branding Innovation to Deliver Customer Value

Brooks Boyer

Vice President and Chief Marketing Officer
Chicago White Sox

360 Brand Management: Driving Home-Run Branding from
the Bottom Up

Michael O'Malley

Director - External Marketing
Tellabs

Steve Johnson

Senior Vice President and Partner
Slack Barshinger

How Tellabs “Inspired the New Life” by Repositioning the Brand to Meet Customer Needs

Eric Brinker

Director of Brand Management and Customer Experience
JetBlue Airways

The JetBlue Brand Experience: Bringing Humanity Back to Air Travel

Dustin Cohn

Director of Gatorade & Propel Innovations
Gatorade

Brand Essence: The Soul of the Brand

Cindy Hill

Director, Marketing, Openings – Luxury Brands Group
Starwood Hotels & Resorts Worldwide, Inc.

Brand Immersion

360° Point of View Panel

Rich Jernstedt

Chief Marketing Officer
Fleishman-Hillard

Corporate branding and reputation

Bob Bernstein

Senior Vice President and Director of Media
Draftfcb Chicago

Integrated marketing and new media

Curt Schreiber

Partner
VSA Partners, Inc.

Brand identity and design

John Grace

Partner
BrandTaxi

Brand strategy

Mike Beirne - Panel Moderator

Download the Brandsmart Brochure as a PDF