The opening keynote address at BrandSmart 2016 will be presented by industry veterans Ron Bess, Formerly of Havas Worldwide, and Zain Raj, of Shapiro + Raj. BrandSmart 2016: Creativity: Connecting Ideas to Drive Results, takes place Thursday, April 28, 2016.
Ron Bess, Former President North America, Havas Worldwide
Zain Raj, President & CEO, Shapiro + Raj
We have entered a new world of Marketing – one with constant change and more complexity than ever before. There is much more data to be analyzed; constantly evolving technologies to master; continued fragmentation of channels and touchpoints…plus more demanding consumers with constantly escalating expectations.
This evolution has created a challenging, and at times, frustrating environment for everyone who has a role in the marketing value chain.
In today’s digitally-led, data-enabled, consumer-empowered economy, the Brand Marketing of the past no longer works. But the key principles of Marketing persist. Savvy business leaders and smart marketers realize we’re now entering new territory in the way we identify, position, manage and evolve relationships.
Marketing should be a core strategic partner that drives business results. However, Marketing is being pushed by the same forces that are impacting other parts of the business. Everyone has to do more… with less. Lower budgets and reduced headcount are the norm today. So innovation and creativity are more important than ever.
The talent that will take us from data, to insights, to ideas needs to have a collaborative spirit and thrive in a creative process. They need to share a common Vision, Values, and Goals. When it all connects, everyone wins.
1. No matter what role you currently play, you can develop winning strategies by both embracing constant change and respecting battle-tested principles.
2. Data is only valuable when it leads to insights that stimulate ideas that drive results.
3. Connecting data to results is a creative process that calls for collaboration among people who share the same Vision, Values and Goals.
All Attendees Receive a Copy of:
Marketing for Tomorrow, Not Yesterday – Surviving and Thriving in the Insight Economy™, by Zain Raj.
From Midwest Book Review:
“Impressively well written, exceptionally well organized and presented, “Marketing for Tomorrow, Not Yesterday” is as informed and informative as it is thoughtful and thought-provoking. As practical as it is ‘reader friendly’ from beginning to end, “Marketing for Tomorrow, Not Yesterday” is very highly and very useful reading for entrepreneurs and business managers alike. Indeed, “Marketing for Tomorrow, Not Yesterday” is strongly recommended for corporate, community, and academic library Business Studies reference collections and supplemental reading lists.”