Agenda

7:30 AM – 8:30 AM – Registration and Welcome Breakfast sponsored by Hirewell

8:30 AM – 8:35 AM – Opening Remarks

8:35 AM – 9:15 AM – Opening Keynote: Marketing for Tomorrow…Starting Today

Ron Bess, Former President North America, Havas Worldwide

Zain Raj, President & CEO, Shapiro + Raj

Book: Marketing for Tomorrow, Not Yesterday – Surviving and Thriving in the Insight Economy™, by Zain Raj, graciously provided by Shapiro + Raj


9:15 AM – 9:40 AM – Transforming the Cubs Brand

Alison Miller, Director of Marketing, Chicago Cubs


9:40 – 10:10 AM – Eckrich and Operation Homefront – Redefining a Brand Through a Cause Partnership

Chuck Gitkin, SVP Brands and Marketing, Smithfield Foods


10:10 – 10:50 AM – Getting Creative with the B2C Agency of the Future

Moderator: Erin Paul, Director of Design Strategy, Trinity Brand Group

Panelists:
John Starkey, Vice President, Gum, Mints & Media, Wrigley
Lianne Sinclair, Senior Vice President, Group Account Director, Energy BBDO
Andrés Ordóñez, Executive Vice President, Executive Creative Director, Energy BBDO


10:50 – 11:20 AM – Break Sponsored by RBG Advertising

11:50 AM – 12:20 PM – Insurance Agents Are Rock Stars

Steven Handmaker, Assurance Agency


12:20 – 12:50 PM – Brand-Building and Data-Driven Demand Generation

Craig Greenfield, COO, Performics Worldwide


12:50 – 1:50 PM – Lunch Sponsored by Digsite

1:50 -2:20 PM – The Impact of Content Creativity of Always-On Brands

Executive Vice President & Executive Director of Production, Leo Burnett, USA


2:20 -2:55 PM – Getting Creative with the B2B Agency of the Future

Moderator:
Erin Paul, Director of Design Strategy, Trinity Brand Group

Panelists:
Linda McGovern, Senior Vice President, Global Marketing, USG Corporation
Michael Hensley, Co-Founder/President, Gyro (Chicago and Denver)


 3:25 – 4:00 PM – Closing Keynote: ♥ LUV* Lessons – Building a Brand from the Inside Out ♥

Dave Ridley, Recently Retired CMO, Southwest Airlines


4:00 – 5:30 PM – Closing Reception

Wine, beer, sodas and passed hors d’oeuvres


Sponsors

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zainsbook

All Attendees Receive a Copy of:

Marketing for Tomorrow, Not Yesterday – Surviving and Thriving in the Insight Economy™, by Zain Raj.
From Midwest Book Review:

“Impressively well written, exceptionally well organized and presented, “Marketing for Tomorrow, Not Yesterday” is as informed and informative as it is thoughtful and thought-provoking. As practical as it is ‘reader friendly’ from beginning to end, “Marketing for Tomorrow, Not Yesterday” is very highly and very useful reading for entrepreneurs and business managers alike. Indeed, “Marketing for Tomorrow, Not Yesterday” is strongly recommended for corporate, community, and academic library Business Studies reference collections and supplemental reading lists.”

See what happened at BrandSmart 2015!