Brand Reinvention in the Age of Disruption

Thursday, April 26, 2018, 7:30 a.m. to 5:30 p.m.

Blue Cross Blue Shield Tower, 300 E. Randolph St., Chicago

Agenda

Our agenda is subject to change. Check back frequently to view updates.

7:30 – 8:45
Registration / Breakfast
8:00 – 8:45
Speed Networking – Making Valuable Connections

Optional

9:00 – 9:10
Introduction & Welcome

Bonnie Massa – Massa & Company

9:10 – 9:20
Overview of the Day

Sherry J. Duda – Alex Reidy & Company

9:20 – 10:00
The Digital Shift

Jens Ulrik Hansen – Future Associates

Sherry J. Duda – Alex Reidy & Company

10:00 – 10:45
The Age of AI: How Artificial Intelligence is Transforming Brands

Susan Etlinger – The Altimeter Group

Pam Wedgeworth – Wedgeworth Communications

10:45 – 11:00
Break
11:00 – 11:30
The AI Differentiation

David Haucke – IBM

Carolyn Heller Baird – IBM Institute for Business Value

Sherry J. Duda – Alex Reidy & Company

11:30 – 12:00
What Do Chickens Have to Do With Branding?

Dan Fietsam – Laughlin Constable

Bob Armour – Jellyvision

Dean Petrulakis – Fuse Print Chicago

12:00 – 1:00
Lunch
1:00 – 1:15
AMA Chicago Brand Visionary Award 2018

Recipient to be announced

Sherry J. Duda – Alex Reidy & Company

Pam Wedgeworth – Wedgeworth Communications

1:15 – 1:45
Craft Brands

Chris Ruder – Spikeball

Nicholas Gonzalez – Spikeball

Kurt Seidensticker – Vital Proteins

Caryn Johnson – Vital Proteins

Jeffrey Moss – Parker Dewey

1:45 – 2:30
Seg-ME-tation

Elizabeth Ehrhardt – IRI

Carrie Bienkowski – Peapod

Michon Ellis – LimeGreen Moroch

Sanjiv Gajiwala – Mike’s Hard Lemonade Co.

Bonnie Massa – Massa & Co.

2:30 – 2:45
Break
2:45 – 3:15
Design Thinking

Margo Kahnrose – Spothero

Erin Huizenga – Borough & Block

Barbara Martin Coppola – GrubHub

Pam Wedgeworth – Wedgeworth Communications

3:15 – 3:45
Leveraging the Blockchain

Melvin Petties – Blockhive.org

Sherry Duda – Alex Reidy & Company

3:45 – 4:20
Leaning Into Unconventional Partnerships

Erich Joachimsthaler – Vivaldi

4:20 – 4:30
It’s a Wrap

Sherry Duda – Alex Reidy & Company

Bonnie Massa – Massa & Company

Whether you’re a CMO or Marketing Director, at Brand Smart you’ll learn valuable insights about what is shaping the future of branding and how to keep driving brand loyalty and growth.

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Brand Smart is one of the largest branding conferences in the Midwest. Held each spring, the day-long event features experts from across industries, opportunities for networking and more. Brand Smart draws from hundreds of branding executives, agency leaders and other marketing professionals from the U.S. Be a part of this important event to stay current with what the future looks like for your clients and prospects. Learn more [PDF]