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Agenda

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When you register, we’ll ask you to select one master class from each of these four categories along your brand journey:

Plan to stay all day! You’ll want to catch the opening keynote with David Armano, Global Strategy Director of Edelman, and the closing keynote with Nick Ragone, Chief Marketing Officer, Ascension. Of course, there will be a reception so you can get in some valuable networking, too.

Agenda and Master Classes

7:30 a.m. –
8:30 a.m.

Registration and Coffee

Jumpstart your day: Arrive early for coffee and maximize your time for networking.

Opening Keynote

8:30 a.m. –
9:30 a.m.

David Armano, Edelman

Bio
David Armano is the Global Strategy Director of Edelman. He will set up the big picture about creating effective, successful brands in today’s landscape.

For each of the four categories throughout the day, you’ll select one of these master classes:

Brand Strategy Master Classes

9:30 a.m. –
10:15 a.m.

Powerful Brand Positioning—Winning Through Emotional Connections

Gary Kash, Founder & President Emeritus, Insights in Marketing

9:30 a.m. –
10:15 a.m.

9:30 a.m. –
10:15 a.m.

Tide Spin—The Courage to Evolve
Harnessing the Equity of a 60-year-old Brand To Meet the Needs of Tomorrow’s Consumers

David VanHimbergen, CEO/Co-founder, Tide Spin

10:15 a.m. –
10:30 a.m.

Coffee Break

10:30 a.m. –
11:15 a.m.

Moving from a Product to a Brand
How To Create a Complete Brand Identity that Brings Your Brand Promise to Life

Lindsay Levin, Chief Marketing Officer, RXBAR

10:30 a.m. –
11:15 a.m.

10:30 a.m. –
11:15 a.m.

How To Create a Multicultural Brand Personality in a Multidimensional World

Lewis Williams, Chief Creative Officer, and Stephen French, VP Director, Account Planning, Burrell Communications

11:15 a.m. –
12:30 p.m.

Lunch

12:30 p.m. –
1:15 p.m.

12:30 p.m. –
1:15 p.m.

Propel Water: Call it a Comeback
How a Fitness Brand Got Back on Track by Connecting with its Community

Laura Barnett, Brand Director, Propel Water at PepsiCo

12:30 p.m. –
1:15 p.m.

1:15 p.m. –
1:30 p.m.

Coffee Break

1:30 p.m. –
2:15 p.m.

1:30 p.m. –
2:15 p.m.

Brand Value Creation in an Era of Unprecedented Change

Mario Simon, Global Leader, Customer Engagement, Boston Consulting Group

1:30 p.m. –
2:15 p.m.

2:15 p.m. –
2:30 p.m.

Coffee Break

Master Class Recap with Jim Harris

2:30 p.m. –
3:15 p.m.

Looking Back On Your Day’s Journey

Emcee Jim Harris will pull it all together and answer your questions in this dynamic conference wrap-up.

Closing Keynote

3:15 p.m. –
4:00 p.m.

Moving from a House of Brands to a Branded House

Nick Ragone, SVP and Chief Marketing and Communications Officer, Ascension will take you on his brand journey: How Ascension is rebranding the largest nonprofit hospital system in the world.

Happy Hour

4:00 p.m. –
5:00 p.m.

Networking with the Midwest’s Branding Leaders
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