Clinical Professor of Marketing, Northwestern University’s Kellogg School of Management
Making the Business Case for Branding
SVP and Chief Marketing and Communications Officer, Ascension
Moving from a House of Brands to a Branded House
The New Brand Journey:
A Day of Master Classes
Brand Smart is the leading branding conference in the Midwest.
In 2017, the Chicago AMA brings you the latest thought leadership with The New Brand Journey: A Day of Master Classes.
Throughout this one-day branding conference, you’ll select one master class from each of these four categories:
From the latest approaches to gaining real customer insights, to real-world examples of how brands manage to stand out in an oversaturated marketplace, our Brand Strategy master classes will leave you better equipped to create solid foundations for your brands in an ever-shifting world.
In an era where “your brand is what people say about you when you’re not in the room,” it’s essential that you create compelling brand identities, messages and experiences. Our Brand Experience master classes will provide you with specific guidance and examples from leading experts.
If brand strategy lays the foundation and brand expression builds the house, brand activation brings your plan to life. These master classes introduce you to exciting new practices for activating your brand internally and externally.
As a branding professional, you understand your brands as assets that build equity. But how can you convince management, and your shareholders, that investing in branding pays off? In these Brand Equities master classes, you’ll choose from a CEO, a leading business school professor, or a branding practitioner, to help you make the business case for branding, right down to demonstrating the bottom-line financial value.
A keynote speech kicks off your day of learning, and we’ll wrap up with a second keynote and of course, Happy Hour. It’s a jam-packed day of branding and networking!
Date: Thursday, April 27, 2017
Hours: 7:30 a.m. to 5:00 p.m.
Location: Gleacher Center at University of Chicago, 450 N Cityfront Plaza Dr, Chicago, IL 60611
Registration Discounts: Chicago AMA members and young professionals, students, and groups receive discounted admission. Register here.
Who Should Attend Brand Smart 2017
- Chief Marketing Officers and senior branding professionals who want to stay current with the latest practices
- Aspiring branding professionals who are ready to up their game
- Marketers responsible for activating and maintaining brand identities
- Creatives who execute brand strategies
- Business owners and managers who need to understand the value of their brand
- Anyone who will benefit from networking with the Midwest’s marketing and branding leaders