NonProfit Strategies from the AMA MarketingTech Smart Conference

By Monica Moore Marketing technology (aka MarTech) selection can be overwhelming and this was certainly confirmed at the 2017 AMA Chicago MarketingTech Smart Conference as each presenter repeatedly pulled up the same graphic of 5,281 current MarTech solutions. This can be all the more challenging for nonprofits, which may have limited budgets, minimal staff, and […]

CMO Smart Round Roundup Part 2: How Leadership Manages at the Speed of Change, and How C-Suite Partners Resource Ideas

By John Lawrence Marketing executives from some of Chicago’s most prestigious companies and non-profits joined moderator Kim Feil for two CMO Smart panel discussions. They shared their professional experiences and offered advice on managing a rapidly changing business landscape and fostering best practices for working across the C-Suite back in June 2017. Innovation, solving problems […]

CMO Smart Round Roundup Part 1: Dynamic Market Forces Facing Today’s CMOs

By John Lawrence In June 2017, Chicago AMA held its first CMO Smart forum, bringing together some of Chicago’s most dynamic marketing leaders to discuss the changing landscape while sharing best practices to collaborate across the C-Suite and tap into the resources needed to achieve growth. The event was moderated by Kim Feil, CEO of bizHive and CMO/CSO for Aspire Healthy […]

Whose job is it Anyway..PR or Marketing? – Recap

by Brittany Tepper On May 11, 2017 the American Marketing Association’s Sunrise Executive Series first debate hosted five industry experts who tackled the age-old question: whose job is it anyway, marketing or public relations? During the debate, some of the industry’s most controversial questions were raised. Here’s a summary of what went down: Question #1: Social […]

ROI of Executive Media Training

by Noeleen McGrath  I took an interesting meeting with a CEO recently. Within five minutes, it became clear to me that I walked in with the wrong assumption i.e. that he understood the value of executive media training. He didn’t. In fairness to me, media training is such a given in most company’s executive development […]

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.” – Miles Beresford Kington

by Gary Kash  The combination of enhanced marketing knowledge and the wisdom of how to execute smartly will help you get where you want to be in 2022. Be at Brand Smart 2017. “Too busy.” “Too many deadlines.” “I know what I need to know.” “Not enough return on my investment.” My sentiments before attending […]

Luv Led Me to Brand Smart

by Sherry Duda  According to GroupM, worldwide media and marketing spend will surpass $1 trillion in 2017. Corporations, brands and agencies make a lot of promises. While the brand’s creative expression may attract users, it’s the delivery of the promise that matters most to consumers. We assume brands will deliver what they say…until there’s a […]

Better Marketing by Design Featured at Marketing Slam 2017

This year’s Marketing SLAM took place on February 22nd at Loyola’s Quinlan School of Business and witnessed an attendance of over 75 professionals. Under this year’s event theme: “better marketing by design”, Marketing Slam covered a variety of topics that were presented by six of Chicago’s top marketers. Pumped for tonight's #MarketingSLAM w/ @neigerdesign @LyndseyMcKay @BrandYourCareer […]

photo_Brand Smart 2016

4 Reasons Your CEO Should Demand You Go to Brand Smart

by Chuck Kent More than ever, you, as a marketer, are under pressure to perform… right now, this quarter, this week, today (sooner, if possible). And a marketplace environment of constant, ever-accelerating change only exacerbates this hair-on-fire situation. The temptation is to upend every status quo and create all-new marketing machines, bristling with the shiniest […]

Local SEO in 2017

Local SEO is an often-overlooked but critical factor for businesses with physical locations. In the era of mobile search, local SEO promises brand visibility to both the on-the-go and local consumer. In this post, we review some basics about local search and examine some of the recent changes Google has made, which are impacting local […]

Mobile Interstitials: How Do You Comply with Google’s Latest Guidance?

Google has sought for years to impact the quality of the mobile user search and browse experience. Google’s open-source Android mobile operating system now commands a greater than 80% share of the global market. Two years ago, the company began favoring responsive websites, those that scale appropriately for mobile and tablet screens, in its search […]

Pivot Points from Scott Brinker, Looking Past the Hype and Theory of Marketing Technology

Back in 1988 Howard Haas joined the University of Chicago’s Booth School of Business as an adjunct professor. He struggled in his new role to find a curriculum that supported what he learned and experienced during his tenure as CEO at Sealy. Shortly after joining the university he developed a new curriculum that essentially changed […]

Pivot Points: Matt Bailey, Leveraging a Sales Mindset

Did you hear the joke about the toothbrush salesman? I recently came across this joke and it speaks volumes about the importance of a sales mindset.  The joke goes something like this:   A boss asked it’s company’s top toothbrush salesman how he managed to sell so many brushes. The toothbrush salesman replied, “It’s easy” […]

No – I Won’t Come Back For A Fifth Interview

How many rounds of job interviews are you willing to accept?  No longer do you have to feel at the mercy of hiring managers.  Job seekers take some control and actively reshape the hiring process. Forbes contributor Liz Ryan offers a compelling spin on interviewing to your advantage.  After understanding the company’s pain, stop!  Do […]

Insights on the New MarketingTech Stack: Tools That Drive Momentum and Deliver

The 5th annual MarketingTech SMART brought together leading innovative technologists Scott Brinker, Jack Philbin, Matt Bailey, and Steve Susina for trends to watch to stay ahead of the competition, here we go! Scott Brinker Owner, Chiefmartec.com “Hacking Marketing: The Amazing Convergence of Marketing & Software” In a world with more than 3,500 marketing technology solutions, […]

Re-Shaping Your Customer’s Experience through Mobile – What’s Now & Next

It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before.  New iphone8 trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and […]

Consumer Loyalty Requires Much More Than a Rewards Program

written by Lindsay Malone, Digital Marketing Manager at Prophet Many companies pursue customer loyalty, most fail to receive it. More than 55 percent of marketers planned to increase consumer loyalty budgets this year and many are investing heavily in the development or revival of loyalty programs. As companies seek new and interesting ways to drive consumer […]

Three Social Media Tips for Building Your Network

By Wendy Lalli Building a strong professional network is essential for every career. There are, of course, many ways to develop this essential career tool. Joining and actively participating in organizations like the Chicago AMA is one thing you can do. You can also go to business events and socialize with colleagues, vendors and even competitors […]

Using Google Analytics in a Few Clicks

On March 22nd, Chicago AMA members and guests gathered at 1871 to hear from Google Analytics expert, Andy Crestodina. In addition to being the Co-Founder and Strategic Director at Orbit Media, he also serves as a mentor at 1871, an Adjunct Professor at Loyola; and was named in the “Top 10 Online Experts I’m Following […]

Connecting Ideas to Drive Results: A Brandsmart Recap

By Jessica Schaeffer, Director of Marketing, LaSalle Network A clear theme emerged at 22 West Washington Street on April 28th as some of the biggest minds in marketing gathered to share insights around the brands they manage. The theme: the new wave of marketing: the power of storytelling to build relationships and trust with your consumers […]

What to Look for in an Internship

By Wendy Lalli As a creative director and ex-recruiter I regard summer internships as invaluable experience for entry-level employees. When I’m considering hiring someone who is just out of school, knowing that they’ve been an intern while still attending classes tells me they have several positive qualities.  Here’s a rundown of those qualities in order […]

Vincent Geraghty, Executive Vice President, Executive Director of Production, Leo Burnett

Vincent Geraghty, an industry leader in the area of integrated production, is the Executive Vice President Director of Production for Leo Burnett USA.  Vincent is responsible for the integrated production on all Leo Burnett USA clients.   A 27-year veteran of the advertising business, Vincent has received numerous prestigious awards for his work, including a […]

The best marketing conferences are…

By Chuck Kent, Director of Brand Content, Avenue So, what are the qualities of the best marketing conferences — or any conference? What makes it worthwhile for those 225 million US attendees to spend of $115 billion annually to attend 1.83 million industry confabs (as of 2012, according to PwC; those figures, of course, including […]

Social Media Rules! How Can Higher Ed Marketers Reach Prospective Students?

When trying to reach Generation Z or Millennials, SnapChat, Instagram and Twitter are the “it” social media platforms. Print still serves a purpose — mainly driving the recipient to your digital presence – but social media is the place where engagement and conversion happens. That was the message Michael Mullarkey, chief executive officer of Chicago-based […]

Chuck Gitkin, SVP, Brands and Marketing

BrandSmart 2016 Chuck Gitkin is a twenty-five year career marketer, having worked in a number marketing and innovation roles for leading CPG companies.  Chuck has a depth of experience in consumer and B-to-B marketing.  He is currently SVP, Brands and Marketing for Smithfield Foods, with responsibility for all brands and marketing activity in Smithfield’s domestic […]

“Getting Creative with the B2B Agency of the Future”

Moderator: Erin Paul, Director of Design Strategy, Trinity Brand Group Panelists: Linda McGovern, Senior Vice President, Global Marketing, USG Corporation Michael Hensley, Co-Founder/President, Gyro (Chicago and Denver) Description: What is a B2B “agency” today? What are successful B2B agencies doing to keep clients? Andperhaps most important of all — how will they need to “get […]

Brand-Building and Data-Driven Demand Generation

Speaker: Craig Greenfield, COO, Performics Worldwide Description: Today, consumers move seamlessly and simultaneously across channels and devices in the path-to-purchase. Every brand touchpoint is part of a holistic, omni-channel shopping journey. The lines between physical and virtual shopping have blurred, with mobile as the key integrator. No matter where, each and every moment could be […]

Insurance Agents Are Rock Stars

Speaker: Steven Handmaker, Assurance Agency Description: Assurance is not your average insurance broker. In fact, Assurance is the Purple Cow of insurance brokers. Currently ranked #1 Best Place to Work by the Chicago Tribune and #4 best workplace in the United States by Fortune Magazine, Assurance has actually made insurance cool. Assurance created and marketed […]

Hear the Brand: The Rise of Audio Branding: How to Get the Most from Your Sound

Speaker: Colleen Fahey, US Managing Director, Sixième Son Description: Globalization, audio-enabled devices, content marketing and «continuous partial attention» all contribute to the rise of audio branding.Today a brand needs an audio identity as powerful as its logo, colors and packaging. Taking a look at Peugoet and Atlanta’s global efforts, we’ll see how audio branding takes […]

Getting Creative with the B2C Agency of the Future

Moderator: Erin Paul, Director of Design Strategy, Trinity Brand Group Panelists: John Starkey, Vice President, Gum, Mints & Media, Wrigley Lianne Sinclair, Senior Vice President, Group Account Director, Energy BBDO Andrés Ordóñez, Executive Vice President, Executive Creative Director, Energy BBDO Description: What is a B2C “agency” today? What are successful B2C agencies doing to keep […]

9:10 AM – 9:40 AM – Transforming the Cubs Brand

Speaker: Allison Miller, Director of Marketing, Chicago Cubs Description: A 140 year old brand with the longest championship drought in all of sports (yes, it’s been 107 years). An unfortunate ‘loveable losers’ nickname. A historic but dilapidated ballpark. Behind new ownership and investment from the Ricketts family, a major reboot has happened on the north […]

8:30 AM – 9:10 AM – Opening Keynote: Marketing for Tomorrow…Starting Today

Speakers: Ron Bess, Former President North America, Havas Worldwide Zain Raj, Chairman & CEO, Shapiro + Raj Description: We have entered a new world of Marketing – one with constant change and more complexity than ever before. There is much more data to be analyzed; constantly evolving technologies to master; continued fragmentation of channels and […]

Six Guidelines for Successful Cover Letters

By Wendy Lalli Career counselors often use advertising terminology when talking about the activities of a job search. For example, they’ll refer to your resume as “your ad” and encourage you to develop a brief oral presentation about your experience referred to as your “elevator speech” or “commercial.”  This is completely understandable because a job […]

Linda McGovern, Senior Vice President, Global Marketing of USG Corporation to Speak at BrandSmart 2016

Linda McGovern Linda McGovern is the senior vice president, Global Marketing of USG Corporation.   She joined USG Corporation in 2005 as director, Marketing Communications and Brand Strategy, and was named Vice President in 2012. Prior to joining USG she held marketing roles at Navistar, Baxter Healthcare and USF Logistics.   McGovern graduated from the […]

Gary Kash, Founder & President Emeritus of Insights in Marketing

Gary G. Kash Founder & President Emeritus of Insights in Marketing President of Gary Kash Marketing Insights Areas of Expertise: Positioning brands to drive growth Articulating strategies that build brands Growing entrepreneurial businesses Storytelling to engage and teach effective marketing Gary is Founder & President Emeritus of Insights in Marketing and one of the most […]

Lianne Sinclair, SVP, Client Service Director, Energy BBDO to Speak at BrandSmart 2016

Lianne Sinclair SVP, Client Service Director Energy BBDO   Lianne Sinclair is an established account leader with an impressive track record for reinvigorating brands across categories. In her role as SVP, Client Service Director at Energy BBDO, Lianne leads global work for Wrigley’s 5 Gum, Orbit and Extra. Her unique strategic and creative approach to […]

Fred Richards, Chief Creative Officer & Partner, Kaleidoscope to Speak at BrandSmart 2016

  BIO: As Kaleidoscope CCO, Fred plays an integral role in the growth and evolution of the firm’s strategic creative vision, client service processes and business development efforts. He ensures that Kaleidoscope leverages its diverse creative talent from all offices in Chicago, New York and Europe to generate fresh, strategic packaging design solutions for clients. […]

Chicago Cubs Senior Director of Marketing, Alison Miller to Speak at BrandSmart 2016

BrandSmart 2016: Creativity: Connecting Ideas to Drive Results, takes place Thursday, April 28, 2016. Presentation: Transforming the Cubs Brand BIO: Alison joined the Chicago Cubs in 2012 as senior director of marketing.  At the Cubs, Alison is responsible for branding, marketing, fan research, advertising, broadcasting and game entertainment at Wrigley Field.  Prior to joining the […]

Craig Greenfield, COO, Performics Worldwide to Speak At BrandSmart 2016

BrandSmart 2016: Creativity: Connecting Ideas to Drive Results, takes place Thursday, April 28, 2016. Presentation: Brand-Building and Data-Driven Demand Generation Description: Today, consumers move seamlessly and simultaneously across channels and devices in the path-to-purchase. Every brand touchpoint is part of a holistic, omni-channel shopping journey. The lines between physical and virtual shopping have blurred, with […]

The high cost of — and new cures for — poor customer engagement.

By Chuck Kent, Chicago AMA Programming Committee Member, Director of Brand Content, Avenue An interesting report from Gallup raises the stakes for innovation in customer engagement—just as an interesting new event from the Chicago American Marketing Association is about to present new perspectives on how to truly engage (Feb. 23 at 1871). “The State of […]

7 Things Marketing Can Learn from Improv

By Michelle Batten, Chicago AMA 2016-2017 President Elect Marketing is both an art and a science.  Throughout the last hundred years, marketing has ebbed and flowed between these two disciplines, never quite finding the elusive balance between them.  In the last five years, the marketing industry has become increasingly infatuated with the science side – […]

Hear the Brand: Sound Branding Gurus Sixième Son, to Speak at BrandSmart 2016

Globalization, audio-enabled devices, content marketing and «continuous partial attention» all contribute to the rise of audio branding. Sixième Son’s US Managing Director, Colleen Fahey and Michaël Boumendil President and Creative Director of Sixième Son, join forces to demonstrate the importance and power of audio branding at BrandSmart 2016. BrandSmart 2016: Creativity: Connecting Ideas to Drive […]

CMO of Assurance, Steven Handmaker to Present at BrandSmart 2016

BrandSmart 2016: Creativity: Connecting Ideas to Drive Results, takes place Thursday, April 28, 2016. Insurance Brokers Are Sexy Rock Stars Speaker: Steven Handmaker, Assurance Agency Description: Assurance is not your average insurance broker. In fact, Assurance is the Purple Cow of insurance brokers. Currently ranked #1 Best Place to Work by the Chicago Tribune and […]

BrandSmart 2016 Keynote: Marketing for Tomorrow…Starting Today

The opening keynote address at BrandSmart 2016 will be presented by industry veterans Ron Bess, Formerly of Havas Worldwide, and Zain Raj, of Shapiro + Raj. BrandSmart 2016: Creativity: Connecting Ideas to Drive Results, takes place Thursday, April 28, 2016. Speakers: Ron Bess, Former President North America, Havas Worldwide Zain Raj, President & CEO, Shapiro […]

Zain Raj, President & CEO, Shapiro + Raj to Speak at BrandSmart 2016

BrandSmart 2016 PRESENTATION: Marketing for Tomorrow, Starting Today BIO: A visionary leader, business accelerator, investor, philanthropist and industry futurist, Zain Raj is combining innovation and creativity to create new business models for the future. Zain is the President & CEO of Shapiro+Raj, a top-ten independent insights and inspiration company in North America. Zain is also […]

Ron Bess, Former President North America, Havas Worldwide to Speak at BrandSmart 2016

BrandSmart 2016 PRESENTATION: Marketing for Tomorrow, Starting Today BIO: Leadership.  Innovation.  Collaboration.  Growth. Ron Bess built his career on these four pillars, resulting in notable success for his clients and his agencies. Ron is a brand builder and an agency builder.  He has turned around ailing agencies, made good agencies better, led record growth on […]

Ten Tips on How to Win Awards

Marketing is a creative enterprise and, when all is said and done,a highly competitive business internally as well as externally. To measure creativity, various organizations hold competitive award shows for the different projects marketing people do. For instance, web design, print ads and of course,  TV show commercials. By the time most marketers have five […]

Why Don’t I Rank? A Google Audit

This Presentation will: (1) Diagnose common technical SEO problems with free tools (2) Learn to separate technical problems from marketing problems (3) Understand the basics of competitive SEO analysis Speaker: Dr. Peter J. Meyers, Marketing Scientist, Moz Dr. Peter J. Meyers (AKA “Dr. Pete”) is Marketing Scientist for Seattle-based Moz, where he works with the […]

10 SEO Strategies for Your Website

You know the value of search ranking in search engines, but what factors do Google, Bing, and Yahoo use in their algorithms to rank these websites? Whether your website is a business or personal hobby, there are many tactics and strategies to achieve search engine optimization that require marketing and technological skills. Depending on your […]

The Up and Comers are Coming Up!

One of the major advantages membership in the Chicago AMA offers is the opportunity to meet, connect with and learn from people of all levels of experience who work in many different disciplines.  This benefit is particularly important for those who are just starting out in the business and have yet to build a significant […]

Patrick Reid, Vice President Financial Services, Salesforce

Panelist: Using the Right Technology to Improve Customer Experience Patrick Reid is the Area Vice President, responsible for the Financial Services vertical in the Midwest and Canada. Reid has had a variety of roles at Salesforce since joining in 2005.  Reid has spent his career focused on helping his customers to become customer centric companies […]

Matthew Tennant – Global Director of Social at McDonald’s

Data Driven Social Modern Marketing This presentation covers: How to use social data to drive relevance Developing Stories that matter Building advocacy among your social audience BIO: Matthew Tennant serves as the Global Director of Social to lead, innovate and drive the team’s success. Previously, Matthew built out the Customer Insight Center for Microsoft and […]

Tim Handorf, Co-Founder & President, G2 Crowd

The Future of the Marketing Technology Stack The modern marketer has more technologies to choose from than ever and it is getting more confusing to determine what technologies will have the most impact on your business.  Based on insights from customer reviews, we will share trends of the modern day marketers technology stack.  In addition, […]

Laura Squier, Director of Sales and Business Development for Advanced Analytics, QueBit

Top 10 Ways Marketers Can Improve Business Performance with Predictive Analytics    This fast-paced session will highlight 10 ways marketers can leverage predictive  analytics to improve business performance through: 1)      Acquisition/Conversion 2)      Retention 3)      Next Best Offer 4)      Customer Segmentation 5)      Customer Lifetime Value 6)      Direct Mail – Incremental Response 7)      Social Media Analytics 8)      […]

Mazen Ghalayini, Director, Customer Experience – West Monroe Partners

Panelist: Using the Right Technology to Improve Customer Experience Mazen Ghalayini is a director and leads West Monroe’s Customer Experience practice in Chicago as well as the firm’s national CRM practice. Mazen has spent the last 15 years focused on enabling the sales, marketing and service functions at his clients to create more effective, profitable […]

Liisa Thomas, Chair, Privacy and Data Security Practice, Winston & Strawn LLP

Social Media and Consumer Inquiries about Data Breaches – What is the Marketer’s Role? Consumers are hyper aware about privacy issues, and particularly sensitive to the misuse of their information by hackers and other bad actors. As companies are increasingly coming under attack, everyone in an organization needs to be prepared. The issue is particularly […]

Ben Foster, Senior Vice President and Digital Strategist, Ketchum Midwest

Panelist: Using the Right Technology to Improve the Customer Experience Ben Foster is Senior Vice President and Digital Strategist for Ketchum Midwest in Chicago. In this role, he sets Digital and Social strategy for clients including General Mills, Whirlpool, Kimberly Clark, and Hilton. Ben is also an Adjunct Faculty member at DePaul University’s College of […]

Go to Lunch to Get Ahead

Written by Wendy Lalli Something happens when you share a table and a breadbasket with a business contact that can never happen in an office with a desk or conference table between you. Eating together in a neutral restaurant encourages a feeling of equality impossible to achieve in the other person’s office. (In fact, the […]

From print to digital: Content marketing remains on the throne

Event summary for Sunrise Executive Series:   How to create powerful content & extend reach with emerging platforms Presenter: Jonathan Copulsky, Chief Content Officer for Deloitte LLP, and Chief Marketing Officer for Deloitte Consulting. Content marketing is not new. In fact, it has been around for centuries with the only difference are that we have moved […]

Mark Fenne, Director of Channel Marketing, Weber Stephen Products to Speak on Sept. 29, 2015

On September 29, Mark Fenne joins Chicago AMA to present “Creating a Hands on Brand Experience, ” for our September Evening With Experts Program. BIO: Mark has held numerous sales and marketing positions over the last 20 years with World Kitchen, the Sanford division of Newell-Rubbermaid, and Wilton Industries building strong global brands including Chicago […]

Interview with Jonathan Copulsky, Chief Content Officer for Deloitte LLP, Chief Marketing Officer for Deloitte Consulting LLP

  Chicago AMA: Congratulations on Deloitte’s recent acquisition of LRA Worldwide (to operate as LRA by Deloitte). Speaking of customer experiences – for marketing to deliver right-time consumer experiences it fundamentally requires organizations to take a sustainable approach to content that’s instantly at odds with marketing expectations for the disruptive pace of change. Have you […]

10 Tips For Writing a Blog That Doesn’t Suck

This blog post was written by Lindsay Malone, Integrated Marketing & Social Media Strategist | Blogger Originally featured on LinkedIn Pulse August 4, 2015 Your LinkedIn profile is on point.  You’ve got a professional head shot, an attention-grabbing headline, and just expanded your network to include all of your closest friends, family, clients, prospects, and […]

Chicago AMA names 2015 All-Stars: Our Board Member and Volunteer of the Year

Last Thursday on one of our now common dreary, rainy days, 75 chapter volunteers brought some pent-up cheer to Clayco Headquarters to celebrate their hard work in 2015 at our annual Volunteer Appreciation party. The beautiful, modern and bright space was the perfect venue for drinks, tasty nosh and the presentation of our Volunteer of […]

Sunrise Series Event Recap: ULTA’s Beauty Experience

At the June 22 Sunrise Executive Breakfast Dave Kimbell revealed how ULTA is raising awareness of its brand by making beauty a fun experience for women across the nation. David Kimbell, Chief Merchandising and Marketing Officer of ULTA, presented the evolution of ULTA’s latest marketing campaign at the first suburban Sunrise Executive Breakfast, held at […]

Jonathan Copulsky CMO, Deloitte Consulting LLP to Speak for Chicago AMA on August 12

Jonathan Copulsky, joins Chicago AMA on August 12, for the Sunrise Executive Series to present: How to Create Powerful Content & Extend Reach with Emerging Platforms Key pillars to his presentation are: 1.      Understand the role that content marketing can play in creating a powerful brand 2.      Identify what it takes to build and sustain […]

Evening With Experts Event Recap I: CMO Panel

On June 11th the Chicago AMA brought together a panel of three industry leading CMOs to tackle the audience’s toughest questions and provide insight on their past experiences and current challenges as marketers. Our panelists stressed the importance of integrating a marketing strategy that focuses on multiple media outlets. Moderator Pete Krainik of the CMO […]

Evening With Experts Event Recap II: CMO Panel: Current Trends and The Future of Marketing

On June 11th the Chicago AMA brought together a dynamic panel of distinguished CMOs to engage on changing media, customer behaviors, technology platforms, and the value of talent for organizational success. Moderator Pete Krainik delved into the discussion by asking what are the different ways of finding the future. CMO Daniel Ash commented on his […]

Evening With Experts:  The CMO Panel – The Future of Marketing

On June 11th our industry leading CMOs Megan Bueschel, Sandy Kolkey, Patrick Bernardi, and Daniel Ash are ready to take on your questions.  Join Pete Krainik, Founder and CEO of the CMO Club as he moderates on today’s ever-changing marketing landscape.  Get to know the panel Megan Bueschel, SVP/Chief Marketing Officer at Mario Tricoci Hair […]

Suburban Breakfast with Dave Kimbell, CMO, ULTA Beauty in Rosemont, IL on June 22.

Dave Kimbell, Chief Merchandising and Marketing Officer of ULTA Beauty, has a remarkable story to tell at our upcoming Sunrise Executive Breakfast Series on June 22.  ULTA has not only been breaking new ground in merchandising and marketing communications, but also setting new records in profitable growth. And Dave Kimbell will share all the details […]

Liz Ross, Global CMO, IPG Mediabrands to Speak on May 27

Liz Ross will headline the May 27 Sunrise Executive Series at Gibson’s Bar and Steakhouse on Rush in Chicago. As global chief marketing officer, Liz Ross is responsible for further defining the mission and vision of the firm’s network through clear articulation of the products, services and client solutions that differentiate IPG Mediabrands from its […]

Meet Rich Walters at the Chicago AMA’s SIG Pop-Up Spring 2015 Series Shopaholics: Keeping Up with the Increasingly Mobile Retail Consumer

Meet Rich Walters at the Chicago AMA’s SIG Pop-Up Spring 2015 Series Shopaholics: Keeping Up with the Increasingly Mobile Retail Consumer Wearables, Oh My! Tuesday, April 28 from 5:30–8:00 PM CST The Chicago AMA is pleased to have Rich Walters of LS Research on this week’s upcoming SIG Panel featuring a spirited discussion around the ever […]