Local SEO in 2017

Local SEO is an often-overlooked but critical factor for businesses with physical locations. In the era of mobile search, local SEO promises brand visibility to both the on-the-go and local consumer. In this post, we review some basics about local search and examine some of the recent changes Google has made, which are impacting local […]

Mobile Interstitials: How Do You Comply with Google’s Latest Guidance?

Google has sought for years to impact the quality of the mobile user search and browse experience. Google’s open-source Android mobile operating system now commands a greater than 80% share of the global market. Two years ago, the company began favoring responsive websites, those that scale appropriately for mobile and tablet screens, in its search […]

Pivot Points from Scott Brinker, Looking Past the Hype and Theory of Marketing Technology

Back in 1988 Howard Haas joined the University of Chicago’s Booth School of Business as an adjunct professor. He struggled in his new role to find a curriculum that supported what he learned and experienced during his tenure as CEO at Sealy. Shortly after joining the university he developed a new curriculum that essentially changed […]

Pivot Points: Matt Bailey, Leveraging a Sales Mindset

Did you hear the joke about the toothbrush salesman? I recently came across this joke and it speaks volumes about the importance of a sales mindset.  The joke goes something like this:   A boss asked it’s company’s top toothbrush salesman how he managed to sell so many brushes. The toothbrush salesman replied, “It’s easy” […]

Insights on the New MarketingTech Stack: Tools That Drive Momentum and Deliver

The 5th annual MarketingTech SMART brought together leading innovative technologists Scott Brinker, Jack Philbin, Matt Bailey, and Steve Susina for trends to watch to stay ahead of the competition, here we go! Scott Brinker Owner, Chiefmartec.com “Hacking Marketing: The Amazing Convergence of Marketing & Software” In a world with more than 3,500 marketing technology solutions, […]

Re-Shaping Your Customer’s Experience through Mobile – What’s Now & Next

It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before.  New iphone8 trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and […]