Blog

Stretching to Reach a New Goal

Submitted by Sajna on May 21, 2013 - 09:43

Written By Bonnie Reid, Chicago AMA Treasurer

When originally asked to serve as Treasurer for CAMA, I was told that the position needed to evolve into a more strategic role. At first, I wondered what I’d be able to bring to the table after all I’m a marketer and I don’t have an accounting background.

Three Big Ideas From Big Data

Submitted by Sajna on May 9, 2013 - 18:41

Written By Erik Severinghaus, Chicago AMA Guest Blogger

Big Data is changing the marketing world. I like to say that the explosion of data at our disposal means the end of the Mad Men era and the beginning of the dominance of the Math Men.

Letter from our President AMA - Leadership Summit ’13 and the Power of “Why”

Submitted by Sajna on May 7, 2013 - 09:28

Written by Ann Kostopanagiotou, Chicago AMA President

Last weekend I had the privilege of presenting a few sessions at the AMA’s Leadership Summit 2013 held here in Chicago at the Marriott O’Hare Rosemont with over 70 Chapters across North America attending.

7 Writing Tips You Can't Ignore

Submitted by Sajna on April 29, 2013 - 09:31

Written by Shannon Evans, CAMA Communications Committee Volunteer

Whether you work in marketing, PR, or journalism, there is always room to improve your writing. It takes time, practice, and mistakes to develop great writing skills. Below are seven tips you can’t ignore when reviewing copy.

Use active voice

In your copy, the subject should perform the action—also known as active voice. Take a look at the examples below:

The girl threw the ball. (active voice)

Going Back to Basics – An Essential Practice When Retaining Relationships

Submitted by Sajna on April 22, 2013 - 19:59

Written by Terri Graser, CAMA Board Member

In this age of digital and social marketing, it’s easy to go months without connecting with your customer base in person. However you define customer base – clients, contacts, centers of influence or friends – the way you maintain your relationship with these people is vital.

Do Rankings Mean Sales and Leads?

Submitted by Sajna on April 16, 2013 - 08:40

Written By Brian Lewis, CAMA Guest Blogger

Many internet marketing companies will solicit businesses with plans based on rankings. They will make promises like, “Number one on Google!” or “First Page Rankings!” In turn, many business owners have bought in and believe that they need to rank on the first page for broad keywords in order to succeed.

Is this really true? Do rankings mean sales and leads?

Let’s Get this Conversation Going: Three Ways to Get the Most Out of Business Networking

Submitted by Sajna on February 13, 2013 - 15:14

Written by Sajna Abdulrahman, CAMA Blog Manager & Volunteer and Alex Tobin, CAMA LinkedIn Manager and Blogger

Featured BrandSmart 2012 Speaker: Tom Yorton and the Importance of Improvisation in Everyday Marketing Practices

Submitted by atobin on October 14, 2012 - 19:37

Featured BrandSmart 2012 Speaker: Tom Yorton and the Importance of Improvisation in Everyday Marketing Practices

Written by Caroline Hoyt, CAMA Communications Committee Volunteer

Featured BrandSmart 2012 Speaker: Mark Klein and the Marketing of Cleaner Transportation

Submitted by atobin on October 4, 2012 - 13:52

Featured BrandSmart 2012 Speaker: Mark Klein and the Marketing of Cleaner Transportation

By Mariyln Canna, CAMA Blogger and Volunteer

Event Recap: Sunrise Executive Series - Is the Agency Dead? Surviving and Thriving in the Age of Global Crowdsourcing.

Submitted by atobin on September 24, 2012 - 16:06

Event Recap: Sunrise Executive Series - Is the Agency Dead? Surviving and Thriving in the Age of Global Crowdsourcing.

Written by Darcy Schuller, CAMA Board Member, VP Branding & Communications

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