Ben Foster is Senior Vice President and Digital Strategist for Ketchum Midwest in Chicago. In this role, he sets Digital and Social strategy for clients including General Mills, Whirlpool, Kimberly Clark, and Hilton.
Ben is also an Adjunct Faculty member at DePaul University’s College of Communications where he teaches a graduate class in Digital Strategy for Advertising and Public Relations.
Prior to joining Ketchum, Ben was the Senior Strategy and Content Manager for Social Networking at Allstate. He helped create Allstate’s Social Media group where he provided strategic leadership to Social Media initiatives across all of Allstate’s business units
Before joining Allstate, Ben was a management consultant specializing in innovation strategy with Kuczmarski and Associates in Chicago. He developed the processes and governance structures required to create a culture of innovation for clients in the US and Mexico.
Ben began his career at GE Capital where he worked for numerous GE businesses across the United States and Europe in Six Sigma and Technology Strategy.
Ben holds an MBA from the University of Chicago Booth School of Business in Economics and Finance and a BS from Miami University in Marketing and Management Information Systems. He is also a GE Certified Six Sigma Black Belt.
His research on Facebook User Growth has been published in 3 textbooks and he has been quoted numerous times in outlets such as ABC News, Huffington Post, Mashable, and ReadWriteWeb.