Why Sponsor Chicago AMA?

1. Contribute to Chicago’s business, nonprofit and education communities
2. Diversify your organization’s reach
3. Complement your current marketing activities
4. Partner with an established, widely-respected, nonprofit association
5. Develop and engage your team through opportunities to get involved in chapter programming and operations
6. Share business knowledge and thought leadership in association publications
7. Build lasting relationships

Details for AMA Sponsorship Tiers

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2009-2010 Chicago AMA Sponsorship

Why Sponsor Chicago AMA?
Associate your organization with the leading authority on marketing in Chicago (#1 chapter)
Contribute to Chicago’s business, nonprofit and education communities
Diversify your organization’s reach
Complement your current marketing activities
Partner with an established, widely-respected, nonprofit association
Develop and engage your team through opportunities to get involved in chapter programming and operations
Share business knowledge and thought leadership in association publications
Build lasting relationships

Chicago AMA Community of 1,500 Marketers
The Chicago chapter of the American Marketing Association (AMA) is the flagship chapter of the AMA and serves as a core component of professional development, networking and continuing education for Chicago’s top marketing professionals. The AMA is one of the largest professional associations for marketers with 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. The Chicago AMA community of 1,500 marketing professionals represents a multitude of businesses – both B2B and B2C and across industry segments – as well as marketing educators and a broad range of nonprofit organizations.

Through its relevant monthly programs with top-level speakers, top-ranked job referral service, engaging volunteer opportunities, and annual BrandSmart conference, Chicago AMA has established a standard of excellence and commitment to advancing the marketing discipline in Chicago.

Representative Chicago AMA Member Companies

Abbott Laboratories AC Nielsen Ace Hardware Corporation Advocate Health Care Allstate Insurance Company American Academy of Pediatrics American Bar Association American Medical Association BBDO Blue Cross Blue Shield Boise Paper BP Chicago Tribune Coca-Cola USA ComEd ConAgra Foods Deloitte & Touche LLP DePaul University Draftfcb Easter Seals National Headquarters Fleishman Hillard Google Harris Bank Humana Inc. Northwestern University, Kellogg School of Management International Truck and Engine Corporation

Kraft Foods Leo Burnett Loyola University Maritz Marketing Research McDonald’s Corporation McGraw Hill Companies Midas International Corporation Morningstar Motorola Inc. Museum of Science and Industry Northern Trust QTG Tropicana Prophet Sara Lee Schneider Electric Siemens Spencer Stuart Sun-Times News Group The Ad Council Unilever University of Chicago Hospitals US Cellular Corporation Vedder Price Walgreen Company Wm Wrigley Jr Company Y-Me National Breast Cancer

Annual Chapterwide - Premium Sponsorship
2009-2010 Season

Chapterwide Benefits:
Corporate logo in chapter marketing materials to 1,500+ Chicago AMA members and non-member participants, including program brochures/postcards and event signage
Table-top exhibit space at any of six (6) Chicago AMA-produced events, with opportunities for on-site service/product demonstration or advertising specialty/premium distribution (excluding BrandSmart)
Corporate logo and URL hyperlink from the Chicago AMA website homepage
Four (4) 4-color, ½ page ads in Chicago AMA’s Interface monthly magazine
Three (3) banner ads on Chicago AMA’s website
Twelve (12) event registrations to any Chicago AMA-produced event, as well as Special Member Discount Pricing on additional event registrations (excluding BrandSmart)
An advertorial in one issue of Interface (which could highlight business trends, a case study/success story, etc.)
Premium real estate on the “Sponsors” page on the Chicago AMA website with a link to sponsor company’s homepage
Opportunity to feature online resources, white papers, articles on Chicago AMA’s “Resources” page within the website
One (1) list rental of chapter membership in Excel format (no email addresses provided)
Monthly post-event listings of member and non-member attendees in Excel format (no email addresses provided)
Four (4) job postings on Chicago AMA’s Job Referral Service section of the website
Two (2) complimentary annual memberships for international AMA and Chicago AMA

Chapterwide Sponsorship Package Price:
$15,000

*Package Price that includes Principal Sponsorship of BrandSmart:
$19,000
BrandSmart is the annual conference of Chicago AMA. Details are outlined on page 5 of this document.

Annual Chapterwide - InKind Sponsorship
2009-2010 Season

Chapterwide Benefits:
Corporate logo in chapter marketing materials to 1,500+ Chicago AMA members and non-member participants, including program brochures/postcards and event signage
Table-top exhibit space at any of six (6) Chicago AMA-produced events, with opportunities for on-site service/product demonstration or advertising specialty/premium distribution (excluding BrandSmart)
Corporate logo and URL hyperlink from the Chicago AMA website homepage
Three (3) 4-color, ½ page ads in Chicago AMA’s Interface monthly magazine
Two (2) banner ads on Chicago AMA’s website
Twelve (12) event registrations to any Chicago AMA-produced event, as well as Special Member Discount Pricing on additional event registrations (excluding BrandSmart)
Real estate on the “Sponsors” page on the Chicago AMA website with a link to sponsor company’s homepage
Opportunity to feature online resources, white papers, articles on Chicago AMA’s “Resources” page within the website
Discount pricing on additional advertising (up to 50% in both online and print)
Monthly post-event listings of member and non-member attendees in Excel format (no email addresses provided)
Two (2) job postings on Chicago AMA’s Job Referral Service section of the website
One (1) complimentary annual membership for international AMA and Chicago AMA

Chapterwide Sponsorship Package Price:
InKind/Monetary Negotiated Price

*Package Price that includes BrandSmart:
$3,500
(BrandSmart is the annual conference of Chicago AMA, details are outlined on page 5 of this document)

Annual Divisional Sponsorships for Any of the Five Chicago AMA Divisions:

• Business-to-Business Marketing
• Consumer Marketing
• Marketing Research
• Membership
• Strategic Marketing

Divisional Benefits:
Table-top exhibit space, with opportunities for on-site product demonstration, sampling, or advertising specialty / premium distribution at the sponsored division’s programs
Recognition at each divisional program; running power point during registration with logo and website information
Two (2) 4-color, half-page ads in Chicago AMA’s Interface monthly magazine
Corporate logo in division marketing communication materials to Chicago AMA members, including program brochures and event signage, if applicable
URL hyperlink from the Chicago AMA website division program
Event attendee list with name and addresses (3-4 weeks after the event)
Two (2) complimentary pass to every event of the sponsored division

Divisional Sponsorship Package Price:
$2,000

Single-Event Sponsorships for Any of the Five Divisions -- Also Available

Event Sponsor Benefits:
Table-top exhibit space, with opportunities for on-site product demonstration, sampling, or advertising specialty / premium distribution at the sponsored division’s program
Recognition at the event; running power point during registration with logo and website information
One (1) 4-color, half-page ad in Chicago AMA’s Interface monthly magazine
Corporate logo in division marketing communication materials to Chicago AMA members, including program brochures and event signage, if applicable
URL hyperlink from the Chicago AMA website division program
Event attendee list with name and addresses (3-4 weeks after the event)
Two (2) complimentary passes to the sponsored event

Event Sponsorship Package Price:
$1,000

ANNUAL CONFERENCE Sponsorship

BrandSmart 2010

Background: The Chicago professional chapter of the American Marketing Association (AMA) is the international association’s flagship chapter with more than 1,500 business, academic and nonprofit marketing professionals. BrandSmart, considered the Midwest’s leading forum on branding thought leadership, is the Chicago AMA annual conference attended by mid and senior level marketers and business media. Past speakers have represented Orbitz, Kellogg School of Management, JetBlue, UPS, Allstate, Coca-Cola, William Blair, Leo Burnett, Easter Seals, McDonald’s and 3M. The 2008 conference speakers represented: Tuck School of Business at Dartmouth, Miller Brewing Company, United, Motorola, Sara Lee, Thinktopia, Interbrand, and Google.

Premium, Principal and Supporting Level Sponsorships
Benefits (*Note: certain items available only to specified levels)
Company Logo Featured on Conference Brochures and Advertising
Onsite Event Signage
Logo and Company Profile Featured in Conference Program
Chicago AMA Website Logo / Link to Sponsor Website
Promotional Brochure and/or Premium in Registration Packets
Post-conference Attendee List
4-Color Print Advertising in Conference Program (1-full page ad for Premium and Principal; ½ page ad for Supporting Level Sponsor)
Discount on 4-Color Print Advertising in Chicago AMA Interface magazine (50% one-time discount for Premium and Principal; 25% one-time discount for Supporting Level Sponsor)
Complimentary online ad on Chicago AMA website
Complimentary Conference Registrations (quantity 3 for Premium and Principal; quantity 1 for Supporting Level Sponsor)
Additional Registrations at the AMA Member Early Bird Price (Premium and Principal Level Sponsor only)
Table-top Exhibit Space (Principal Level Sponsor only)
10x10 Exhibit Space (Premium Level Sponsor only)
Featured Lunch Sponsor (Premium Level only)

Premium Level Lunch Sponsor Package Price:
$10,000

Principal Level Sponsorship Package Price:
$7,000

Supporting Level Sponsorship Package Price:
$4,000

Contact James Heckman, Interim Executive Director, for additional details:
jheckman@chicagoama.org or (312) 280-0449.