Entries by Scott Green

Brand-Building and Data-Driven Demand Generation

Speaker: Craig Greenfield, COO, Performics Worldwide Description: Today, consumers move seamlessly and simultaneously across channels and devices in the path-to-purchase. Every brand touchpoint is part of a holistic, omni-channel shopping journey. The lines between physical and virtual shopping have blurred, with mobile as the key integrator. No matter where, each and every moment could be […]

Insurance Agents Are Rock Stars

Speaker: Steven Handmaker, Assurance Agency Description: Assurance is not your average insurance broker. In fact, Assurance is the Purple Cow of insurance brokers. Currently ranked #1 Best Place to Work by the Chicago Tribune and #4 best workplace in the United States by Fortune Magazine, Assurance has actually made insurance cool. Assurance created and marketed […]

Hear the Brand: The Rise of Audio Branding: How to Get the Most from Your Sound

Speaker: Colleen Fahey, US Managing Director, Sixième Son Description: Globalization, audio-enabled devices, content marketing and «continuous partial attention» all contribute to the rise of audio branding.Today a brand needs an audio identity as powerful as its logo, colors and packaging. Taking a look at Peugoet and Atlanta’s global efforts, we’ll see how audio branding takes […]

Getting Creative with the B2C Agency of the Future

Moderator: Erin Paul, Director of Design Strategy, Trinity Brand Group Panelists: John Starkey, Vice President, Gum, Mints & Media, Wrigley Lianne Sinclair, Senior Vice President, Group Account Director, Energy BBDO Andrés Ordóñez, Executive Vice President, Executive Creative Director, Energy BBDO Description: What is a B2C “agency” today? What are successful B2C agencies doing to keep […]

9:10 AM – 9:40 AM – Transforming the Cubs Brand

Speaker: Allison Miller, Director of Marketing, Chicago Cubs Description: A 140 year old brand with the longest championship drought in all of sports (yes, it’s been 107 years). An unfortunate ‘loveable losers’ nickname. A historic but dilapidated ballpark. Behind new ownership and investment from the Ricketts family, a major reboot has happened on the north […]

Six Guidelines for Successful Cover Letters

By Wendy Lalli Career counselors often use advertising terminology when talking about the activities of a job search. For example, they’ll refer to your resume as “your ad” and encourage you to develop a brief oral presentation about your experience referred to as your “elevator speech” or “commercial.”  This is completely understandable because a job […]

Mike Hensley, President, Gyro to Speak at BrandSmart 2016

MIKE HENSLEY President, gyro:chicago+denver As co-founder of gyro (recently named ad Age 2016 Global B2B Agency of the Year) Mike has been the chief architect of some of the agency’s most successful marketing strategies for a long list of business marketing clients.  Whether it was taking our Digital practice live in 1994, getting our Planning […]

Linda McGovern, Senior Vice President, Global Marketing of USG Corporation to Speak at BrandSmart 2016

Linda McGovern Linda McGovern is the senior vice president, Global Marketing of USG Corporation.   She joined USG Corporation in 2005 as director, Marketing Communications and Brand Strategy, and was named Vice President in 2012. Prior to joining USG she held marketing roles at Navistar, Baxter Healthcare and USF Logistics.   McGovern graduated from the […]