Entries by Scott Green

Using Google Analytics in a Few Clicks

On March 22nd, Chicago AMA members and guests gathered at 1871 to hear from Google Analytics expert, Andy Crestodina. In addition to being the Co-Founder and Strategic Director at Orbit Media, he also serves as a mentor at 1871, an Adjunct Professor at Loyola; and was named in the “Top 10 Online Experts I’m Following […]

Connecting Ideas to Drive Results: A Brandsmart Recap

By Jessica Schaeffer, Director of Marketing, LaSalle Network A clear theme emerged at 22 West Washington Street on April 28th as some of the biggest minds in marketing gathered to share insights around the brands they manage. The theme: the new wave of marketing: the power of storytelling to build relationships and trust with your consumers […]

What to Look for in an Internship

By Wendy Lalli As a creative director and ex-recruiter I regard summer internships as invaluable experience for entry-level employees. When I’m considering hiring someone who is just out of school, knowing that they’ve been an intern while still attending classes tells me they have several positive qualities.  Here’s a rundown of those qualities in order […]

Vincent Geraghty, Executive Vice President, Executive Director of Production, Leo Burnett

Vincent Geraghty, an industry leader in the area of integrated production, is the Executive Vice President Director of Production for Leo Burnett USA.  Vincent is responsible for the integrated production on all Leo Burnett USA clients.   A 27-year veteran of the advertising business, Vincent has received numerous prestigious awards for his work, including a […]

The best marketing conferences are…

By Chuck Kent, Director of Brand Content, Avenue So, what are the qualities of the best marketing conferences — or any conference? What makes it worthwhile for those 225 million US attendees to spend of $115 billion annually to attend 1.83 million industry confabs (as of 2012, according to PwC; those figures, of course, including […]

Social Media Rules! How Can Higher Ed Marketers Reach Prospective Students?

When trying to reach Generation Z or Millennials, SnapChat, Instagram and Twitter are the “it” social media platforms. Print still serves a purpose — mainly driving the recipient to your digital presence – but social media is the place where engagement and conversion happens. That was the message Michael Mullarkey, chief executive officer of Chicago-based […]

Chuck Gitkin, SVP, Brands and Marketing

BrandSmart 2016 Chuck Gitkin is a twenty-five year career marketer, having worked in a number marketing and innovation roles for leading CPG companies.  Chuck has a depth of experience in consumer and B-to-B marketing.  He is currently SVP, Brands and Marketing for Smithfield Foods, with responsibility for all brands and marketing activity in Smithfield’s domestic […]

“Getting Creative with the B2B Agency of the Future”

Moderator: Erin Paul, Director of Design Strategy, Trinity Brand Group Panelists: Linda McGovern, Senior Vice President, Global Marketing, USG Corporation Michael Hensley, Co-Founder/President, Gyro (Chicago and Denver) Description: What is a B2B “agency” today? What are successful B2B agencies doing to keep clients? Andperhaps most important of all — how will they need to “get […]