Entries by Scott Green

The Power of A Human Network

by John Hambrick, VP of SIGs, Chicago AMA “Nobody cares how much you know, until they know how much you care.”  — Theodore Roosevelt Picture it . . . Friday afternoon at 3p. You’ve got a BIG presentation to your CEO on Monday morning. And you want an objective, but informed sounding board. (In the iconic […]

Why Chicago AMA is a Great Sponsorship Investment for You

by Paul Freidman, VP of Business Development, Chicago AMA A lot has changed in the world of sponsorships.  As the general sales manager for WBEZ in Chicago, one of the oldest-school, old-school media platforms – a radio station – I know from personal experience the challenges on the ever-expanding options of spending never-expanding budgets. Social […]

Marketing Research “Think Tank” Forming

All Terrain & Chicago AMA Invite You to Attend A Research-Focused “Think-Tank” The goal is to gather 10-15 senior professionals from the experiential marketing and market research industry to join in a Think Tank where together, we will discuss experiential marketing, campaign tactics and metrics, research methodology, and ideate the ideal way to construct a […]

Chicago AMA Chapter Wins Excellence Awards 2012-13

The Chicago chapter of the American Marketing Association (AMA) received three 2012-13 Excellence Awards in the areas of Leadership, Programming and Communications from the organization’s international headquarters. The AMA’s annual Chapter Excellence Awards program highlights exceptional performance among the organization’s 75 professional chapters across the U.S., Canada and Mexico. The award for Leadership Excellence recognized […]