Entries by Scott Green

ROI of Executive Media Training

by Noeleen McGrath  I took an interesting meeting with a CEO recently. Within five minutes, it became clear to me that I walked in with the wrong assumption i.e. that he understood the value of executive media training. He didn’t. In fairness to me, media training is such a given in most company’s executive development […]

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.” – Miles Beresford Kington

by Gary Kash  The combination of enhanced marketing knowledge and the wisdom of how to execute smartly will help you get where you want to be in 2022. Be at Brand Smart 2017. “Too busy.” “Too many deadlines.” “I know what I need to know.” “Not enough return on my investment.” My sentiments before attending […]

Pivot Points from Scott Brinker, Looking Past the Hype and Theory of Marketing Technology

Back in 1988 Howard Haas joined the University of Chicago’s Booth School of Business as an adjunct professor. He struggled in his new role to find a curriculum that supported what he learned and experienced during his tenure as CEO at Sealy. Shortly after joining the university he developed a new curriculum that essentially changed […]

Pivot Points: Matt Bailey, Leveraging a Sales Mindset

Did you hear the joke about the toothbrush salesman? I recently came across this joke and it speaks volumes about the importance of a sales mindset.  The joke goes something like this:   A boss asked it’s company’s top toothbrush salesman how he managed to sell so many brushes. The toothbrush salesman replied, “It’s easy” […]

No – I Won’t Come Back For A Fifth Interview

How many rounds of job interviews are you willing to accept?  No longer do you have to feel at the mercy of hiring managers.  Job seekers take some control and actively reshape the hiring process. Forbes contributor Liz Ryan offers a compelling spin on interviewing to your advantage.  After understanding the company’s pain, stop!  Do […]

Insights on the New MarketingTech Stack: Tools That Drive Momentum and Deliver

The 5th annual MarketingTech SMART brought together leading innovative technologists Scott Brinker, Jack Philbin, Matt Bailey, and Steve Susina for trends to watch to stay ahead of the competition, here we go! Scott Brinker Owner, Chiefmartec.com “Hacking Marketing: The Amazing Convergence of Marketing & Software” In a world with more than 3,500 marketing technology solutions, […]

Re-Shaping Your Customer’s Experience through Mobile – What’s Now & Next

It’s been nearly ten years since the iPhone debuted, and the opportunities to service, sell and create loyalty with your customers is now greater than it’s ever been before.  New iphone8 trends that are driving consumer mobile behavior now should be used as a filter for re-looking at your customer’s journey with your category and […]

Lessons from 4 marketing technology experts

We hand-picked a series of four articles on marketing technology and mobile marketing, by four leaders in their field. These are the same marketing experts—Scott Brinker, Jack Philbin, Matt Bailey and Steve Susina—who will be speaking in Chicago on Friday, Oct. 21 at the half-day MarketingTech Smart 2016 conference. If you like what they have to […]

Three Social Media Tips for Building Your Network

By Wendy Lalli Building a strong professional network is essential for every career. There are, of course, many ways to develop this essential career tool. Joining and actively participating in organizations like the Chicago AMA is one thing you can do. You can also go to business events and socialize with colleagues, vendors and even competitors […]