Entries by Scott Green

ROI of Executive Media Training

by Noeleen McGrath  I took an interesting meeting with a CEO recently. Within five minutes, it became clear to me that I walked in with the wrong assumption i.e. that he understood the value of executive media training. He didn’t. In fairness to me, media training is such a given in most company’s executive development […]

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad.” – Miles Beresford Kington

by Gary Kash  The combination of enhanced marketing knowledge and the wisdom of how to execute smartly will help you get where you want to be in 2022. Be at Brand Smart 2017. “Too busy.” “Too many deadlines.” “I know what I need to know.” “Not enough return on my investment.” My sentiments before attending […]

Vincent Geraghty, Executive Vice President, Executive Director of Production, Leo Burnett

Vincent Geraghty, an industry leader in the area of integrated production, is the Executive Vice President Director of Production for Leo Burnett USA.  Vincent is responsible for the integrated production on all Leo Burnett USA clients.   A 27-year veteran of the advertising business, Vincent has received numerous prestigious awards for his work, including a […]

The best marketing conferences are…

By Chuck Kent, Director of Brand Content, Avenue So, what are the qualities of the best marketing conferences — or any conference? What makes it worthwhile for those 225 million US attendees to spend of $115 billion annually to attend 1.83 million industry confabs (as of 2012, according to PwC; those figures, of course, including […]

Chuck Gitkin, SVP, Brands and Marketing

BrandSmart 2016 Chuck Gitkin is a twenty-five year career marketer, having worked in a number marketing and innovation roles for leading CPG companies.  Chuck has a depth of experience in consumer and B-to-B marketing.  He is currently SVP, Brands and Marketing for Smithfield Foods, with responsibility for all brands and marketing activity in Smithfield’s domestic […]

“Getting Creative with the B2B Agency of the Future”

Moderator: Erin Paul, Director of Design Strategy, Trinity Brand Group Panelists: Linda McGovern, Senior Vice President, Global Marketing, USG Corporation Michael Hensley, Co-Founder/President, Gyro (Chicago and Denver) Description: What is a B2B “agency” today? What are successful B2B agencies doing to keep clients? Andperhaps most important of all — how will they need to “get […]