Entries by Scott Green

Vincent Geraghty, Executive Vice President, Executive Director of Production, Leo Burnett

Vincent Geraghty, an industry leader in the area of integrated production, is the Executive Vice President Director of Production for Leo Burnett USA.  Vincent is responsible for the integrated production on all Leo Burnett USA clients.   A 27-year veteran of the advertising business, Vincent has received numerous prestigious awards for his work, including a […]

The best marketing conferences are…

By Chuck Kent, Director of Brand Content, Avenue So, what are the qualities of the best marketing conferences — or any conference? What makes it worthwhile for those 225 million US attendees to spend of $115 billion annually to attend 1.83 million industry confabs (as of 2012, according to PwC; those figures, of course, including […]

Chuck Gitkin, SVP, Brands and Marketing

BrandSmart 2016 Chuck Gitkin is a twenty-five year career marketer, having worked in a number marketing and innovation roles for leading CPG companies.  Chuck has a depth of experience in consumer and B-to-B marketing.  He is currently SVP, Brands and Marketing for Smithfield Foods, with responsibility for all brands and marketing activity in Smithfield’s domestic […]

“Getting Creative with the B2B Agency of the Future”

Moderator: Erin Paul, Director of Design Strategy, Trinity Brand Group Panelists: Linda McGovern, Senior Vice President, Global Marketing, USG Corporation Michael Hensley, Co-Founder/President, Gyro (Chicago and Denver) Description: What is a B2B “agency” today? What are successful B2B agencies doing to keep clients? Andperhaps most important of all — how will they need to “get […]

Brand-Building and Data-Driven Demand Generation

Speaker: Craig Greenfield, COO, Performics Worldwide Description: Today, consumers move seamlessly and simultaneously across channels and devices in the path-to-purchase. Every brand touchpoint is part of a holistic, omni-channel shopping journey. The lines between physical and virtual shopping have blurred, with mobile as the key integrator. No matter where, each and every moment could be […]

Insurance Agents Are Rock Stars

Speaker: Steven Handmaker, Assurance Agency Description: Assurance is not your average insurance broker. In fact, Assurance is the Purple Cow of insurance brokers. Currently ranked #1 Best Place to Work by the Chicago Tribune and #4 best workplace in the United States by Fortune Magazine, Assurance has actually made insurance cool. Assurance created and marketed […]