Entries by Monique Lagunas

Whose job is it Anyway..PR or Marketing? – Recap

by Brittany Tepper On May 11, 2017 the American Marketing Association’s Sunrise Executive Series first debate hosted five industry experts who tackled the age-old question: whose job is it anyway, marketing or public relations? During the debate, some of the industry’s most controversial questions were raised. Here’s a summary of what went down: Question #1: Social […]

Tim Calkins Makes the Business Case for Branding

As the Clinical Professor of Marketing at Northwestern’s Kellogg School of Management, Tim Calkins knows how important it is for brands to stay on top of what’s working – and what’s not – in today’s environment. In the above video, Tim gives us a preview of his Brand Smart 2017 master class, “Making The Business […]

Nick Ragone on His Brand Smart 2017 Keynote

Nick Ragone is the Senior Vice President and Chief Marketing and Communications Officer for Ascension, the largest Catholic healthcare system in the world. Through his dynamic closing keynote address, he’ll lead us through his work rebranding the system and each of the milestones and lessons learned along the way. In this short video, Nick gives […]

Hear the Brand One Year Later

by Colleen Fahey  In my never-ending quest to spread the word about Audio Branding, I took the stage last year at Brand Smart – where I found a lively and inquisitive audience.   What hadn’t quite dawned on me was that speaking at the event would allow me to listen to everyone else’s presentations. Having […]