Entries by Jackie Maman

Interview with Jonathan Copulsky, Chief Content Officer for Deloitte LLP, Chief Marketing Officer for Deloitte Consulting LLP

  Chicago AMA: Congratulations on Deloitte’s recent acquisition of LRA Worldwide (to operate as LRA by Deloitte). Speaking of customer experiences – for marketing to deliver right-time consumer experiences it fundamentally requires organizations to take a sustainable approach to content that’s instantly at odds with marketing expectations for the disruptive pace of change. Have you […]

Evening With Experts Event Recap I: CMO Panel

On June 11th the Chicago AMA brought together a panel of three industry leading CMOs to tackle the audience’s toughest questions and provide insight on their past experiences and current challenges as marketers. Our panelists stressed the importance of integrating a marketing strategy that focuses on multiple media outlets. Moderator Pete Krainik of the CMO […]

Minnesota AMA’s 3rd Annual Super Bowl Ad Review

Written by Tony Rivera On Tuesday, February 3rd the best and brightest of the Minneapolis marketing, advertising, and public relations industry gathered to review this year’s most recent crop of commercials for the Minnesota AMA’s (MNAMA) 3rd Annual Super Bowl Ad Review. This event has quickly become a fan favorite in the MNAMA programming year […]

Sunrise Executive Series Recap: The Customer Journey: Owning the Moments that Matter

Written by Suky Lawlor Sunrise Executive Series: January 22nd, 2015 The Customer Journey: Owning the Moments that Matter Jennifer Ramirez, VP Global Customer Experience, Western Union On January 22nd, marketers from around the Chicago area gathered for our first Sunrise Executive Series Breakfast of the year: The Customer Journey: Owning the Moments that Matter. Our […]

Marketing Insights for the Digital Age: Bill Whitman, Jr.

Written by Wendy Lalli With Social Media, “word of mouth” has a more powerful bite than ever before. In this Chicago AMA interview on the industry challenges we face today, Bill Whitman, Jr., senior public relations advisor offers valuable advice to marketers on how to enhance customer relationships. With over 30 years of experience in […]

Marketing Insights for the Digital Age: Michael Kiefer

Written by Wendy Lalli Mitigating the risks social media poses to the reputation of your brand. In this world of multi-communications channels – print, promotional advertising, broadcast, digital, social media and more – over exposure and improper use of logos and other brand elements have become a major risk for many brands. Michael Kiefer, General […]

Marketing Insights for the Digital Age: Steve Handmaker

Written by Wendy Lalli Data. It’s not just about numbers – it’s about building customer relationships. Steve Handmaker, CEO of Assurance knows all about data. In this Chicago AMA leadership interview on the subject, he discusses the role data plays in building customer relationships that are vital to the success of every business. As James […]