Entries by Ben Cirillo

Better Marketing by Design Featured at Marketing Slam 2017

This year’s Marketing SLAM took place on February 22nd at Loyola’s Quinlan School of Business and witnessed an attendance of over 75 professionals. Under this year’s event theme: “better marketing by design”, Marketing Slam covered a variety of topics that were presented by six of Chicago’s top marketers. Pumped for tonight's #MarketingSLAM w/ @neigerdesign @LyndseyMcKay @BrandYourCareer […]

4 Reasons Your CEO Should Demand You Go to Brand Smart

by Chuck Kent More than ever, you, as a marketer, are under pressure to perform… right now, this quarter, this week, today (sooner, if possible). And a marketplace environment of constant, ever-accelerating change only exacerbates this hair-on-fire situation. The temptation is to upend every status quo and create all-new marketing machines, bristling with the shiniest […]

Local SEO in 2017

Local SEO is an often-overlooked but critical factor for businesses with physical locations. In the era of mobile search, local SEO promises brand visibility to both the on-the-go and local consumer. In this post, we review some basics about local search and examine some of the recent changes Google has made, which are impacting local […]