Entries by Ben Cirillo

CMO Smart Round Roundup Part 2: How Leadership Manages at the Speed of Change, and How C-Suite Partners Resource Ideas

By John Lawrence Marketing executives from some of Chicago’s most prestigious companies and non-profits joined moderator Kim Feil for two CMO Smart panel discussions. They shared their professional experiences and offered advice on managing a rapidly changing business landscape and fostering best practices for working across the C-Suite back in June 2017. Innovation, solving problems […]

CMO Smart Round Roundup Part 1: Dynamic Market Forces Facing Today’s CMOs

By John Lawrence In June 2017, Chicago AMA held its first CMO Smart forum, bringing together some of Chicago’s most dynamic marketing leaders to discuss the changing landscape while sharing best practices to collaborate across the C-Suite and tap into the resources needed to achieve growth. The event was moderated by Kim Feil, CEO of bizHive and CMO/CSO for Aspire Healthy […]

Career Smart Roundup: ‘Full-Assing It’ to Drive Results

by Traci O’Brien  “We cannot solve our problems with the same thinking we used when we created them” (Albert Einstein).  If we do, we are slacking and I’ve got a hunch that Product Marketing Leader at Arity / Allstate’s Tiffani Saxton, and PrizeLogic’s SVP Aaron Lobliner, would be disappointed.  Tiffani challenges us to be thorough and […]

Luv Led Me to Brand Smart

by Sherry Duda  According to GroupM, worldwide media and marketing spend will surpass $1 trillion in 2017. Corporations, brands and agencies make a lot of promises. While the brand’s creative expression may attract users, it’s the delivery of the promise that matters most to consumers. We assume brands will deliver what they say…until there’s a […]

Better Marketing by Design Featured at Marketing Slam 2017

This year’s Marketing SLAM took place on February 22nd at Loyola’s Quinlan School of Business and witnessed an attendance of over 75 professionals. Under this year’s event theme: “better marketing by design”, Marketing Slam covered a variety of topics that were presented by six of Chicago’s top marketers. Pumped for tonight's #MarketingSLAM w/ @neigerdesign @LyndseyMcKay @BrandYourCareer […]

4 Reasons Your CEO Should Demand You Go to Brand Smart

by Chuck Kent More than ever, you, as a marketer, are under pressure to perform… right now, this quarter, this week, today (sooner, if possible). And a marketplace environment of constant, ever-accelerating change only exacerbates this hair-on-fire situation. The temptation is to upend every status quo and create all-new marketing machines, bristling with the shiniest […]

Local SEO in 2017

Local SEO is an often-overlooked but critical factor for businesses with physical locations. In the era of mobile search, local SEO promises brand visibility to both the on-the-go and local consumer. In this post, we review some basics about local search and examine some of the recent changes Google has made, which are impacting local […]