by Sherry Duda According to GroupM, worldwide media and marketing spend will surpass $1 trillion in 2017. Corporations, brands and agencies make a lot of promises. While the brand’s creative expression may attract users, it’s the delivery of the promise that matters most to consumers. We assume brands will deliver what they say…until there’s a […]
About Ben Cirillo
This author has yet to write their bio.Meanwhile lets just say that we are proud Ben Cirillo contributed a whooping 7 entries.
Entries by Ben Cirillo
by Gary Kash Knowledge is knowing that a tomato is a fruit. Wisdom is not putting it in a fruit salad. Miles Beresford Kington he combination of enhanced marketing knowledge and the wisdom of how to execute smartly will help you get where you want to be in 2022. Take your first step and attend […]
This year’s Marketing SLAM took place on February 22nd at Loyola’s Quinlan School of Business and witnessed an attendance of over 75 professionals. Under this year’s event theme: “better marketing by design”, Marketing Slam covered a variety of topics that were presented by six of Chicago’s top marketers. Pumped for tonight's #MarketingSLAM w/ @neigerdesign @LyndseyMcKay @BrandYourCareer […]
by Chuck Kent More than ever, you, as a marketer, are under pressure to perform… right now, this quarter, this week, today (sooner, if possible). And a marketplace environment of constant, ever-accelerating change only exacerbates this hair-on-fire situation. The temptation is to upend every status quo and create all-new marketing machines, bristling with the shiniest […]
What skills do today’s marketers need? Chicago-area marketers shared their key hard skills for success and what areas to focus soft skills. December’s poll results also include the business skills most desired to develop. Take a look and see what skills reign in 2017!
Local SEO is an often-overlooked but critical factor for businesses with physical locations. In the era of mobile search, local SEO promises brand visibility to both the on-the-go and local consumer. In this post, we review some basics about local search and examine some of the recent changes Google has made, which are impacting local […]
Google has sought for years to impact the quality of the mobile user search and browse experience. Google’s open-source Android mobile operating system now commands a greater than 80% share of the global market. Two years ago, the company began favoring responsive websites, those that scale appropriately for mobile and tablet screens, in its search […]
- Marketing Manager | CAEL April 24, 2017
- Director, Marketing and Donor Relations | Northwestern University April 22, 2017
- Regional Marketing & Communications Manager | SSM Health April 22, 2017
- Manager, Marketing & Public Relations | International Warehouse Logistics Association (IWLA) April 21, 2017
- Director of Marketing and Donor Relations | Zacharias Sexual Abuse Center April 20, 2017