DePaul University (O’Hare Campus)
8770 W Bryn Mawr Ave
Chicago, IL 60631
5:30 – 6:00 PM
Registration, light snacks and non-alcoholic beverages
6:00 – 7:30 PM
Presentation and Q&A
Andy Crestodina, Founder, Orbit Media Studios
Take a deep dive into Google Analytics to make better decisions. Andy will show you 12 reports within Google Analytics to help you better understand your audience and your content performance so you can improve your site’s effectiveness.
If you have a website – this is a must-attend event!
The majority of websites use Google Analytics. It’s ubiquitous. But are marketers using it properly? Not really. Many marketers are using it only for reporting, not analysis. A lot of marketers are using Analytics wrong.
In this lesson, we’ll look at specific ways to use Analytics to do real analysis, to answer questions and draw conclusions.
- Reporting vs. Analysis: How most marketers get Analytics wrong
- Turning ideas into questions
- Analytics Insights
- Audience Insights: WHO is visiting?
- Acquisition insights: WHERE are they coming from?
- Behavior insights: WHAT are they doing here?
- Conversion insights: WHICH pieces of content are successful?
The truth is waiting to be discovered in your Analytics. You just need to know where it’s hiding. Lots of marketers use Analytics. But great marketers use it to answer questions, support decisions and test theories for possible actions.
Once you’ve completed this lesson, you’ll have a new mindset for approaching your data and new tools for making the decisions that make the difference in your marketing.
BIO: Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago.
Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker at national conferences and as a writer for many of the biggest blogs, Andy has dedicated himself to the teaching of marketing.
Andy has written hundreds of articles, many of which have been published on the top marketing blogs and media websites. Favorite topics include content strategy, search engine optimization, social media and Analytics.
Forbes Top 10 Online Marketing Experts to Watch in 2015
Entrepreneur Magazine Top 50 Marketing Influencer in 2016
Mentor at 1871, the #1 incubator in the US
Adjunct Professor of Digital Marketing at Loyola University