Allstate’s Marketing Boss To Talk ‘Mayhem’ at BrandSmart 2015

Pam Hollander, Vice President of Integrated Marketing Communications, Allstate, to speak at Chicago AMA’s BrandSmart 2015 on March 26, 2015 in Chicago.

Presentation: Cross Platform Brand Engagement – a Lesson in Mayhem

Key Takeaway:  Mayhem is Everywhere – on TV, Facebook, Twitter, etc.  But when you combine all of these mediums behind a single campaign – the results are amazing.
•         Start with a key consumer insight
•         Create content relevant to each platform
•         Leverage an “ ownable” opportunity
•         Make people wonder – ‘are they really doing this?’

See who else is speaking at BrandSmart 2015 here.

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BIO: As Vice President, Integrated Marketing Communications at Allstate, Pam leads the corporation’s Sponsorship Marketing, Promotions, Consumer Public Relations and Social Media Center of Excellence. She also leads the development an

d execution of integrated marketing plans that build Allstate brand consideration and purchase intent for Allstate’s Business-to-Business lines (Allstate Benefits, Allstate Business insurance, Allstate Dealer Services, Allstate Roadside Services and Encompass), as well as Allstate Motorcycle and Power Sports lines.

 Read an Adweek interview with Pam here:

Allstate’s Marketing Boss Talks Up ‘March Mayhem’ Assessing the ROI from such a large-scale push

Allstate’s strategic sponsorship marketing opportunities include Soccer (MLS, USMNT and MNT), the Allstate Sugar Bowl and College Football Playoff partnership, deals with 80 colleges/universities through the Allstate “Good Hands®” Field Goal Net program, as well as the NCAA Corporate Partner relationship. In her role, Pam is responsible for all strategic planning, activation and advertising.

She’s most known for creating programs that allow consumers to engage with brands in unique ways. Pam is on the board of the Chicago National Sports Marketing Network and has been involved with Menttium as a mentor since 2003. She also sits on Sports Management Advisory Council at Syracuse University’s David Falk School of Sports Management. She joined Allstate in July 2000 and has been in the marketing communications and public relations industry for 25 years.

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