- Career Center
2010-2011 Volunteer of the Year
Sara Jean Goodman
Chicago AMA Communications Committee
Sara Jean Goodman of the Communications Committee is the recipient of the Chicago chapter’s Most Valuable Volunteer Award for 2011, primarily for her role in leading the committee’s social media team. Under her forty weeks of team leadership her team increased the number of chapter Twitter followers by 33%, Facebook fans by 44%, and LinkedIn group members by 43%.
In the words of her Communications Committee VP Alex Yates,
Sara has coached, advised, prodded, and been the driving force behind consistent and reliable messaging on social platforms. Our voice in both Chicago and the marketing community can be traced directly to Sara's efforts.
Sara should also be recognized for her devotion to the chapter. In addition to supporting the SRO Mobile Marketing event (as well as our flagship Brandsmart event), she has also spent time twice a week every week creating Swarm emails for the Buzz Team. This time-intensive consistency is a significant factor why our chapter's profile has regained its luster leading to solid event turnout, membership rebounds, and an ever growing Klout score ...
Sara commented that the Chicago AMA gave her a tremendous opportunity to learn a vital new skill such as social media execution, almost from scratch, outside of her day job. She appreciates being able to build her skills base, and her resume, through volunteering for the chapter.
For her efforts the Chapter provided Sara with a $100 restaurant gift certificate.
About Sara Goodman
Sara Jean Goodman is a founding member of the marketing department for Advantage Futures, a futures clearing brokerage in Chicago. Here she continues to establish and develop marketing strategies and tactics from the ground up. Sara’s focus is to brand and position the firm, grow awareness, and increase profits through client growth. She handles website development and updates, social media marketing, graphic design, project management, event marketing, search engine optimization, prospect development, lead generation, CRM management, sales material creation, and sales assistance. She consistently prepares market analysis and internal measurements and analytics to review and adapt marketing strategic plans.
At age fifteen Sara realized one of her greatest passions is marketing and how it works, not just in business, but everywhere, everyday. Quoting Regis McKenna, "Marketing is everything, and everything is marketing."
Sara is also an avid volunteer, serving as the Director of Social Media for Chicago American Marketing Association, Director of Social Media for the Heartland Mobile Council, on the board of Zeta Tau Alpha Chicago Alumni, and is a member of Women in Listed Derivatives (WILD). Previously, Sara worked in sports marketing and residential real estate. She obtained her bachelors degree in marketing and management from the University of South Florida.
2011 Chicago AMA Most Valuable Volunteer Honorable Mentions, and their committees:
- Rita Balgeman, Marketing Research
- Candice Hickman, Membership
- Linda Jansak, Events
- Gail Ludewig, B2B
- Zac Protzman, Digital
- Marci Randall, Consumer Mktg
- Abbey Salch, Business Development