BrandSmart – Bronco Boost: Generative AI’s Marketing Journey Goes from Zero to 60
This real-world discussion showcases tangible results and practical business applications realized by the Ford 2024 Bronco Sport, highlighting the exploration of Generative AI for background images.
✔ Jen Swanstrom, US Retail & Shopper Marketing Manager, Ford Motor Co.
✔ David Chan, Digital Strategist, Ford at GTB
✔ Chris Scuro, VP– Director of Digital Business at Platforms, Ford at GTB
✔ Joe Grigsby (Moderator), Global Client Lead, VML
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