Evening with an Expert: 360 Chicago

If you’re a Chicagoan, you have likely noticed that the iconic John Hancock Observatory has recently gone through a facelift! It is now called 360 CHICAGO. And if you were lucky enough to attend the latest evening with an expert that focused on building a brand experientially, you would have had the chance to enjoy a behind-the-scenes tour of the new space…and enjoyed a breathtaking view while you’re at it!

  

The evening was kicked off by Nicole Williamson, General Manager at 360 CHICAGO, who walked us through the transformation journey from conceptual design to fabrication and installation.

https://twitter.com/ChicagoAMA/status/844340786921721856

https://twitter.com/360chiviews/status/844342811562512385

Here are a few of the defining moments:

 

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