Suburban Breakfast with Dave Kimbell, CMO, ULTA Beauty in Rosemont, IL on June 22.

David Kimbell, CMO, ULTA Beauty

David Kimbell, CMO, ULTA Beauty

Dave Kimbell, Chief Merchandising and Marketing Officer of ULTA Beauty, has a remarkable story to tell at our upcoming Sunrise Executive Breakfast Series on June 22.  ULTA has not only been breaking new ground in merchandising and marketing communications, but also setting new records in profitable growth. And Dave Kimbell will share all the details in his talk on “Building a Consumer-Centric Business Strategy.”

Founded 25 years ago, ULTA Beauty has enjoyed great success offering a wide range of products and services in its own stores and others. But with the passing years and changes in the marketplace, it was clear the company had to revamp their strategy to keep up with the times and ensure future growth. ULTA’s success in this effort is borne out by the 30 percent increase in profits it enjoyed in 2014.

In March 2015, following the retirement of Janet Taake, Chief Merchandising Officer, ULTA announced that CMO Dave Kimbell, would take over a newly created position, Chief Merchandising and Marketing Officer. Declaring this organizational change, ULTA’s CEO, Mary Dillion described it as “an opportunity to create an integrated merchandising and marketing team structure by organizing these functions under one leader.”

Before joining ULTA as Chief Marketing Officr in February 2014, Dave was CMO and Executive Vice President at U.S. Cellular. Previously he served as CMO, Vice President of Seventh Generation, a producer of environmentally friendly household and baby care products for seven years. From 1995 to 2008, he held various positions with such iconic consumer brand companies as PepsiCo, Quaker Food and Procter and Gamble.

Now on June 22 you have the unique opportunity of hearing Dave share his innovative vision and insights gained from ULTA’s exciting success at Gibsons Restaurant in Rosemont. Registration and networking starts at 8:00 AM. The presentation begins at 8:30 AM, and concludes at 10:00 AM. Seating is limited, so register now to join us at this very special Sunrise Executive Breakfast!

Join the conversation @chicagoama #camasunrise

 

Sunrise Series Event Recap: Liz Ross revealed “The Future of Media”

Liz Ross Sunrise May 2015Liz Ross, Global Chief Marketing Officer, IPG Mediabrands gave a talk that was as provocative as it was informative. For two decades, Liz has overseen the growth of major agencies from Tribal DDB and Modern Media in San Francisco to IPG Mediabrands in Chicago.  Long recognized as one our industry’s great innovators, in 2014 she was declared one of the 10 best mobile marketers.

Her talk, billed as a discussion on the “Future of Media,” centered on the tension that exists between dealing with a constantly evolving technology and the universal truths about human nature that every successful marketing campaign must acknowledge. Liz feels that ultimately, marketing is a matter of making the customer feel “loved” by a brand. At the same time, how this message is conveyed is constantly changing as communications technology, data research and the intersection between the two engages in a state of never-ending transformation.

To make her point, she began by reminding the audience that 11 years ago Facebook was just beginning. While there had been similar internet meeting sites before, Facebook took the concept of connecting online with strangers around the world as well as friends and family to a new level. Now it’s an integral part of our lives and marketing programs. In summary, Liz advised us to remember the words of Alvin Toffler, “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.”  For the future of media, indeed the future of everything is a story of constant adaptation to change.

The next Sunrise Executive Breakfast Series promises to be just as enlightening. Dave Kimbell Chief Merchandising and Marketing Officer of ULTA Beauty will be the guest speaker on Monday, June 22, from 8:30 to 10:00 am at Gibsons Restaurant, 5464 N. River Road, Rosemont, IL

 So join us on Monday, June 22, from 8:30 to 10:00 am and hear Dave share his informed observations at Gibsons Restaurant, 5464 N. River Road, Rosemont, IL as guest speaker at the Sunrise Executive Breakfast series.  Check our blog for updates on Dave’s presentation!

Join the conversation on twitter @chicagoama #camasunrise