Your LinkedIn profile is on point. You’ve got a professional head shot, an attention-grabbing headline, and just expanded your network to include all of your closest friends, family, clients, prospects, and business partners.
Now you’re ready to own your personal brand. You’re ready to step onto the stage and shine – showcasing your talented repertoire of tips on minimizing risk and maximizing health, or gracefully accepting leadership responsibilities, or reducing workers’ compensation costs.
The blogosphere is a crowded place – the interwebs are filled with posts by mommy bloggers, travel bloggers, running bloggers, food bloggers, and if you’d believe it, even insurance bloggers. With so many words taking over the pages of the internet – how do you make yours stand out?
10 Basic Blogging Tips
1. Keep it brief. We’re all busy and although we all love to get caught up web surfing, no one wants to hang on one page for too long. Get to the point.
2. Use lists [like this one]. People tend to browse over copy, so breaking your points into a bulleted list makes it easier to quickly digest the provided information.
3. Be authoritative. Own your expertise and make your credibility apparent. Eliminate the words “I think.” You know! So tell them what you know.
4. Share a picture or five. A picture is worth a thousand words. Here are 10 reasons why you should use at least one image in your blog.
Taking notes for my travel blog on the train in Europe.
5. Use one voice. Past tense or present tense? First person or third person? Whatever you choose, stick with it. P.S. Make sure to use correct grammar too.
6. Don’t hate. Save the profanity, controversial arguments and negative energy for another forum to maintain a sharp, professional image [unless that’s your personal brand, and then say it like you mean it].
7. Link to other pages. The internet is a community. Drive traffic to pages you find valuable and they’ll do the same for you. Link to blogs you like and add related links to support your content.
8. Always use citations. If you’re stating facts, stats or quotes you’ve found from another source then cite them. Intellectual property is protected by law.
9. Have a catchy title. Buzzfeed does it best. Here’s the framework for “74 attention-grabbing blog titles that actually work.”
10. Share it. Whether you’re super committed and started your own WordPress, Tumblr, blogger or Squarespace sites, or chose to simply post on LinkedIn pulse– don’t be afraid of a little shameless self-promotion. You spent the time to craft a rock star blog post, share it with the world!
**Essential Rule: Click ‘Publish’!**